Emily Ratajkowski Wows In Retro Bikini Campaign For Kurt Geiger

Emily Ratajkowski has once again proven why she’s one of the most sought-after supermodels!

The 33-year-old dazzled in a retro-themed campaign for Kurt Geiger’s spring 2025 collection, where she flaunted her toned figure in vibrant swimwear and accessories.

Shot against the backdrop of sunny Palm Springs, the campaign encapsulated the glamour of mid-century vacations, featuring bold and colorful designs that perfectly complement Emily’s effortless charm.

In one striking image, Emily posed poolside in a multicolored bikini, holding a matching Kurt Geiger purse over her head. The shoot exuded retro chic, transporting viewers to a 1960s-inspired getaway. “Poolside glamour meets motel chic. This is your Spring/Summer 2025 moment,” read a caption on Kurt Geiger’s Instagram page.

The campaign's unique theme revolved around the fictional “Kurt’s Motel,” which served as the perfect setting for the brand’s boldest collection yet. Rebecca Farrar-Hockley, Kurt Geiger’s Chief Creative Officer, shared her excitement about the collection. “This season, I’m beyond excited to unveil a collection for the woman who, like Emily, knows who she is, knows what she loves, and dresses to be seen,” she said.

The collection showcases a vibrant color palette with standout pieces such as the signature Kensington flap bag, now reinvented with ombré chains, sequined floral designs, and intricate beadwork. Accessories like retro sunglasses, metallic bag charms, and patterned swimwear bring a playful yet sophisticated energy to the collection, making it perfect for the upcoming summer season.

While Emily’s stunning appearance in the campaign turned heads, her fit and toned physique didn’t come without effort. The supermodel has previously shared her fitness and diet regimen, which plays a key role in maintaining her figure. She combines yoga, Zumba, and hiking for daily exercise, balancing these activities with a fruit-rich diet to satisfy her sweet tooth.

This balanced approach to health and wellness allows Emily to thrive in her demanding modeling and acting career, all while inspiring fans to prioritize self-care and fitness.

Beyond her professional endeavors, Emily recently treated her fans to a glimpse of her personal life during a trip to Mexico. The supermodel posted a fun TikTok video where she danced in a red bikini while sipping a Piña Colada. She captioned the clip, “Escaped to Mexico just for TikTok,” showing her playful side.

Fans were quick to speculate about her travel companion, rumored to be comedian Ziwe Fumudoh, as well as her rumored romance with actor Austin Butler. Emily’s ability to balance a thriving career with carefree moments only adds to her appeal as a relatable yet aspirational public figure.

Kurt Geiger’s Spring 2025 collection celebrates boldness and individuality. Alongside vibrant swimwear, the collection includes accessories such as metallic strawberry bag charms, kaleidoscopic sequins, and a fresh take on retro sneakers with mix-and-match metallics and animal prints. The brand’s reinvention of its iconic Kensington and Chelsea Hobo bags highlights intricate detailing, ensuring every piece makes a statement.

The campaign officially launched on January 27, 2025, both online and in stores globally. It reflects Kurt Geiger’s commitment to pushing creative boundaries, solidifying its reputation as a leader in the fashion industry.

Emily’s collaboration with Kurt Geiger epitomizes summer glamour, merging retro elegance with modern boldness. With her striking looks, dedication to fitness, and vibrant personality, she continues to leave an indelible mark on the world of fashion and entertainment.