Ben & Jerry's Is Scooping Up More Than Ice Cream: 'We're Not Gonna Just Stick To Ice Cream'

Ben & Jerry's is scooping up way more than just tasty ice cream with fun names.

The popular ice cream brand has vowed to not "just stick to ice cream" as they "advocate for progressive social change." They've been actively sharing their views on TikTok and fans have been there for it all, commenting and making their own videos to support the ice cream giant.

Ben & Jerry's has been utilizing their TikTok page to help "advocate for progressive social change." And while this type of content from them might seem new to some, it's something they've always done on some level.

"We love making ice cream - but using our business to make the world a better place gives our work its meaning. In other words: we use ice cream to change the world," is written on the About page on the ice cream brand's website. They also list some of the causes they are passionate about, including Racial Justice, Fairtrade, LGBTQ+ Rights, Climate Justice, and more.

The brand spreads their messages, along with their ice cream flavors and information, on their active TikTok page with more than 2.5 million followers currently.

While sharing their views and what's important to them isn't new for the ice cream brand, it's been brought to the surface a bit more lately thanks to recent political changes.

When someone told Ben & Jerry's to "stick to ice cream," they explained why that's not happening.

"Stick to ice cream. Not gonna lie, we get this one a lot," a Ben & Jerry's rep said in a recently shared TikTok video. Another person then stepped in to add, "Yeah, we're in the ice cream business, but we've always been about much more than just ice cream."

He continued to share that the brand uses "our power, our privilege, our platform, and our relationships with our fans to advocate for progressive social change."

They explained that they will never "stop trying to dismantle white supremacy, and the climate crisis or fight for our democracy."

"And no, we're not gonna stop fighting laws that restrict trans rights, ban books, and roll back abortion protections," he continued. "Ben and Jerry were two best friends who love making ice cream, but for them, the only reason to be in business was to do business differently."

The Ben & Jerry's reps in the video continued to explain their stance and why they do what they do as a company.

"Whether we're working with activists in St. Louis to close a racist and inhumane jail or working to restore the right to vote for people who were formerly incarcerated in Florida or turning up a delicious new flavor in support of refugee rights in the U.K., being an activist company is who we are," she said.

The video concluded with her saying, "That's just we are and who we've been for 45 years and that's why we'll never." The video then cuts out and begins again, "Stick to ice cream."

Their video explaining their stance and why they won't just "stick to ice cream" quickly went viral with more than 7.7 million views in just two days. The video also received more than 20,000 comments.

Singer Lizzo commented, "Exactly." Many others also shared that thought.

"Never stick just to the ice cream, you guys are amazing," one viewer wrote. Another added, "Thank you for using your platform for the greater good!" One other shared, "We need more companies like this, thank you for using your voice and fighting for humans, the BEST ice cream ever." 

Many viewers vowed to be lifelong customers based on the company's beliefs.

"You have a lifetime customer here!" one person wrote in the comment section. Another said, "We bought Ben and Jerry’s this week for the first time in probably 15 years and will continue to do so. Bonus points for how delicious it was!" One other added, "I am Australian, and I’ve just decided our family will only be buying Ben and Jerry’s for ice-cream. Easy choice to support your company."

In an earlier TikTok post, the ice cream brand explained they "will never stay silent." They shared multiple photos of their time at the People's March in D.C.

"We will never stay silent. We are so proud to have joined thousands of marchers from across the nation at the People's March in Washington, D.C. to send an important message to our elected leaders: You work for the people," they wrote in their caption. "ALL the people."

The post quickly went viral with more than 10 million views and thousands of comments.

"Never had B&J. On my way to the grocery even if it’s -30," one person said. Another added, "I suddenly love you even more than I already did."