Ally Brooke

Singer Ally Brooke Debuts New Petite Fashion Line With JCPenney: 'Good Vibes And Good Energy'

Home / Exclusive / Singer Ally Brooke Debuts New Petite Fashion Line With JCPenney: 'Good Vibes And Good Energy'

By Melanie VanDerveer on January 23, 2025 at 5:00 PM EST

Ally Brooke, former member of the global sensation Fifth Harmony, has carved her own path as a solo artist, actress, and author. Known for her powerhouse vocals and vibrant personality, Ally’s journey began on "The X Factor USA," where she joined forces with her bandmates to form one of the best-selling girl groups of all time.

Since the group’s hiatus, Ally has thrived as a solo artist, releasing hits like "Low Key," venturing into acting, competing on "Dancing with the Stars," and authoring her inspiring memoir, "Finding Your Harmony."

More recently, Ally has added her own fashion line to her impressive resume. Her collaboration with JCPenney is allowing her to express herself through fashion and help petite women find pieces that flatter their body type.

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Ally Brooke Partnered With JCPenney For A New Fashion Line

Ally Brooke and JCPenney
JCPenney

Since being a young child, Ally has always loved fashion. So, it's no surprise that she's excited about debuting her new line, Bold Elements x Ally Brooke collection at JCPenney.

"One of my aspirations was to have a clothing line, and actually on 'X Factor,' I said that I wanted my own clothing line and now it's happening," Ally exclusively told The Blast.

"For sure, fashion is the focus, my own style and actually my petiteness were my inspirations behind my collaboration."

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Ally's Fashion Collection Is 'Diverse'

Ally Brooke
JCPenney

For Ally, it's tough to choose which pieces of the collection are her favorite.

"It's hard cause there's so many amazing styles and looks and outfits, and I love that they're very diverse and are inclusive on trend and give out a lot of good vibes and good energy," she explained. "So, I just love them all, and how they're actually for petite. I'm a petite woman so it's something that I'm very proud of."

Other petite women would agree that it can be tough to find pants that fit properly. Ally shared that in the past, she's had to get pants tailored to fit right.

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"It's pretty much impossible to find specifically pants and all the time have to go and get them tailored, which is annoying because you want to be able to try on your jeans and have them fit," she added. "That's why I'm so proud of my own line. It feels so good to be able to make an impact on other women like me who struggled for so long."

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The 'Petite Power List'

Ally Brooke
JCPenney

Alongside the Bold Elements x Ally Brooke collection, JCPenney has announced a "Petite Power List" featuring eight petite women who are making waves in their industries. They will be honored during an upcoming exclusive event in New York City.

Each woman honored will have the choice of receiving a grant up to $5,000 from JCPenney toward a nonprofit of their choosing to help them continue to make an impact in their communities, or the opportunity to mentor with Ally Brooke or Catalyst Brands' Chief Customer and Marketing Officer, Marisa Thalberg, about confidence, fashion, and claiming space as petite women.

The exclusive event will be held next month.

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The Journey From Fifth Harmony To A Solo Career And Beyond

Ally Brooke
Xavier Collin/Image Press Agency/MEGA

Ally, a powerhouse vocalist and former member of Fifth Harmony, has had an inspiring journey transitioning from a girl group sensation to a solo artist.

"I get inspired by so many things. I've evolved so much. I'm such a different person than I was even a few years ago," she told The Blast. "I feel more clear about what I want. I feel more confident in my voice, my voice that I have within myself, to be able to talk about things that are important to me."

She continued by explaining that she feels more "herself" and able to "decide what projects I want to be a part of" and "what music" to put out.

"It's such a fantastic place to be in," she said. "I just feel so empowered."

Ally wants the younger generation who's looking to get into the music industry to remember to "put yourself out there."

"Don't be scared to put yourself out there, especially on social media. That's where you reach so many people, so many different audiences," she shared. "I think it's so imperative for someone who wants to have an impact on people, just being who you are and being confident in that."

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What Does The Future Look Like For Ally Brooke?

Ally Brooke
JCPenney

When asked what's next, Ally enthusiastically announced that she's getting married.

"I literally don't have the words to describe how I feel," she said. "It's the most amazing feeling I've ever felt."

As for new music, she said she's "constantly working" on that. She also shared that she recently took a break to focus more on her health and getting married. But now that's she back in action, she's excited about her collaboration with JCPenney.

"I'm just so thrilled to have partnered with JCPenney, such a power of a company and a company that represents what fits with my values and what I see in myself and my circle of people," she added. "I also want to mention that I have a strong connection with JCPenney because they actually took my high school graduation photo. So I think it's just so full circle and such a moment for me. I'm thrilled, JCPenney really just aligns with who I am, and I just want the world to know that."

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