Meghan Markle's Star Power Boosts Sales For Australian Brand After Rocking Their Clothes

Meghan Markle, the Duchess of Sussex, has once again proven her ability to influence fashion trends and elevate upcoming brands.

According to a report, Australian label Posse experienced significant sales spikes after the royal wore their products.

Meghan Markle is known to support emerging designers intentionally and holds investments in brands like Cesta Collective and Clevr Blends.

The founder of the Australian fashion brand Posse has praised Meghan Markle for significantly boosting their sales, highlighting the Duchess's powerful influence on consumer trends.

In an interview with Town & Country, Posse's owner, Daniella Mulham, expressed gratitude for Meghan's consistent support, noting the remarkable impact her endorsement has had.

"We're so grateful for the ongoing support she continues to show our brand and love seeing her wearing Posse," Mulham said, per the Daily Mail.

This surge in popularity isn't unique to Posse, as Meghan's fashion choices have sparked massive sales spikes for numerous brands.

A standout moment occurred in 2017 when Scottish brand Strathberry saw one of its handbags sell out in just 11 minutes after Meghan carried it during an appearance with Prince Harry.

Additionally, Strathberry reportedly expanded its workforce due to the surge in sales after Meghan wore their products, showcasing the financial strength behind her endorsements.

London-based lab-grown diamond brand Kimaï is another company that benefited greatly from the "Meghan Effect."

In 2019, Meghan was seen wearing the brand's $767 Felicity earrings, which she personally purchased.

According to the Daily Mail, co-founders Jessica Warch and Sidney Neuhaus revealed that the Duchess's appearance led to a surge in sales, generating $1.2 million.

Warch shared that Kimaï launched without external funding, but just two months in, Meghan's support significantly boosted their revenue, enabling them to raise $1.2 million.

The brand, known for using lab-grown diamonds and recycled gold, eventually secured a record-breaking £250,000 investment from Dragon's Den star Steven Bartlett in exchange for a 3% equity stake, his largest deal to date.

As of January, Kimaï is projected to make a $608,000 [£500,000] profit in 2024 after four years of operating at a loss.

Meanwhile, Meghan is fully aware of her significant influence on fashion brands and intentionally uses it to uplift up-and-coming designers.

In an interview with The New York Times, she shared that when she knows her outfit will be in the "global spotlight," she chooses to "support designers that [she has] really great friendships with, and smaller, up-and-coming brands that haven't gotten the attention that they should be getting."

"That's one of the most powerful things that I'm able to do, and that's simply wearing, like, an earring," Meghan explained.

Beyond showcasing brands through her fashion choices, Meghan has also invested in several companies, holding stakes in about five to ten brands.

However, the only publicly confirmed investments are in Cesta Collective and Clevr Blends, a vegan powdered latte brand available in the UK for £23 per 14-serving bag.

While the Duchess didn't disclose the exact amount invested, the founders of Cesta confirmed that her contribution was a minority stake.

Meghan reportedly began building her investment portfolio during the pandemic. In December 2020, the Duchess announced her investment in Clevr Blends, a wellness coffee brand known for its organic, gluten-free powdered "SuperLattes."

In a 2019 statement to Fortune, Meghan expressed her support for the company's founder, Hannah Mendoza.

"This investment supports a passionate female entrepreneur who prioritizes building community alongside her business," she said. "I'm proud to invest in Hannah's commitment to sourcing ethical ingredients and creating a product that I personally love and has a holistic approach to wellness. I believe in her and I believe in her company."

Meghan and her husband, Prince Harry, have been doing all they can to show support to the victims of the ongoing Los Angeles wildfires.

The couple has made donations through its Archewell Foundation, volunteered at shelters, and opened their Montecito home to friends displaced by the fires.

In another show of support, Meghan decided to delay the release of her Netflix cookery show, "With Love, Meghan."

In a statement to People Magazine, the Duchess expressed gratitude toward Netflix for supporting her decision to prioritize those affected by the fires in her home state.

"I'm thankful to my partners at Netflix for supporting me in delaying the launch as we focus on the needs of those impacted by the wildfires in California," she said.

Meghan's new cooking show, originally scheduled to premiere on January 15, has been rescheduled for March 4.