Kendall Jenner close up

Kendall Jenner Stuns In Chic Activewear For New Adanola Campaign Shoot

Home / Photos / Kendall Jenner Stuns In Chic Activewear For New Adanola Campaign Shoot

By Alisan Duran on January 12, 2025 at 8:00 AM EST

Kendall Jenner kicked off the new year in style, showcasing her fit physique in a stunning campaign for activewear brand Adanola!

The 29-year-old supermodel modeled a series of figure-flattering sports bras, bodysuits, and leggings as part of the brand’s latest collection, which draws inspiration from vintage 80s and 90s sports fashion.

The photoshoot, captured in a Los Angeles studio by photographer Sean Thomas, emphasizes a blend of comfort and elegance, perfectly reflecting Jenner’s sporty yet sophisticated style.

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Kendall Jenner Effortlessly Stylish In Versatile Activewear

Kendall displayed a variety of bold looks throughout the campaign, starting with a sleek black open-back bodysuit paired with a blue sweatshirt tied around her waist. She also rocked a royal blue matching set featuring a fitted T-shirt layered over a low-cut sports bra and high-waisted leggings.

She completed her look with tall white socks and gray-and-white sneakers, keeping the vibe sporty yet chic.

The collection also embraced cozy loungewear essentials. Jenner was spotted wearing an oversized gray fleece jacket over a white crop top and navy blue track pants, later swapping the pants for high-rise leggings to emphasize her long, toned legs.

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Channeling Vintage Sports Fashion

The campaign’s nostalgic nod to retro athletic fashion was evident as Kendall modeled a maroon quarter-zip pullover with biker shorts, reminiscent of Princess Diana’s iconic athleisure looks.

She continued the vintage vibe in a chocolate brown jumpsuit, accessorized with a backward baseball cap for a sporty edge. A standout look featured an espresso-colored monochromatic set, including a fitted sports bra, biker shorts, and a matching zip-up jacket cinched at the waist for a flattering finish.

In another bold move, she was photographed in a dark gray sports bra and leggings while playfully posing with a jump rope, emphasizing the functional yet stylish nature of the collection.

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Beauty And Glam Paired With Minimalism

For this campaign, Kendall kept her beauty look simple yet radiant. Her chin-length bob was styled in soft bends, occasionally accessorized with sporty headbands.

Her makeup remained minimal, with soft copper eyeshadow, peachy pink blush, and a glossy nude lip that highlighted her natural beauty without overpowering the activewear looks.

The subtle glam enhanced the campaign’s focus on blending form and function, making the pieces ideal for both workouts and everyday wear.

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Behind The Scenes And Creative Vision

Adanola founder Hyrum Cook praised Kendall for embodying the modern woman in this campaign, emphasizing her effortless versatility and style.

“Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go. We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece,” Cook stated.

The collection, priced between $38 and $130, is available now on the brand’s official website.

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Balancing Career And Personal Life

Beyond her modeling success, Kendall has been enjoying quality time with friends and family. She was recently spotted catching up with Hailey Bieber over dinner in West Hollywood, further cementing her close ties with Hollywood’s elite.

This latest Adanola campaign highlights Kendall’s ongoing influence in both fashion and fitness, reaffirming her status as a trendsetter for the modern, active woman.

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