Are we in a twilight zone or are Priyanka Chopra and Megan Rapinoe actually the new faces of Victoria’s Secret? The lingerie company is known more for its “angels” than its actual product. Over the years the company had made supermodels out of people like Tyra Banks, Heidi Klum, Helena Christensen, and Gisele Bündchen, and many other lucky women. It is important o note that not every model who is in the fashion show is considered an “angel”, in fact, it can take years to get the coveted title. This is why it is such a huge deal that along with Chopra and Rapinoe, the company has given the title to a number of other people who are not considered your cookie-cutter model.
Let The Rebranding Begin
Victoria’s Secret is currently undergoing a rebranding as their idealist ideas about the human body have been shattered. The biggest change however is that they are doing away with the “angel” title and in its place, a new “diverse” group of people who embody a wider vision. The company announced they are launching two initiatives The VS Collective and The Victoria’s Secret Global Fund for Women’s Cancers. The VS Collection is described as, “an ever-growing group of accomplished women who share a common passion to drive positive change.” It will help support products and create content that is “vital for women”.
The ‘VS Collection’ Is A Huge Change
This is where Rapinoe comes in as an inaugural member who will help make the initiatives what they should be. Rounding out the group are South Sudanese-Australian model Adut Akech, Amanda de Cadenet, Chinese skier Eileen Gu, body activist Paloma Elsesser, and Valentina Sampaio, who made a splash in 2019 for reportedly becoming Victoria Secret’s first transgender model. Some of you may be wonder ‘why now?’ well don’t forget that in 2019, Victoria’s Secret announced that year would be their last show. Among the ongoing criticism regarding a lack of diversity in their models, sales were declining because of how exclusive their products and branding appeared.
The Models Showed Their Support
The rebranding has celebrities cheering on their friend’s new roles. Former VS “angel” Helena Christensen praised the company on their IG announcement. “Kudos for trying it make a change in a world full of closed-minded people,” she added a sly smiley face. Rapinoe received an immense amount of support on her IG announcement sharing that she is extremely “excited and ready to partner with @VictoriasSecret as part of #TheVSCollective – women who I admire and are icons of our time.” Unfortunately, for Rapinoe and the other women, not everyone is as excited about the change.
Times Are Changing
Fans have been adamant that they would rather “go commando” than spend any more of their money on a company that insists on forcing their views and opinion on them. “And never shopping again. Goodbye VS, I’ll live through the memory of perfect skinny angels,” wrote another follower. However, as much as some people are totally against the idea now, there is always the opportunity to change their opinion just like how Victoria Secret is finally changing their visuals. There is always room for inclusivity.