Addison Rae is getting plenty of likes and having the last laugh as she rolls around outdoor couches in a bikini. The 20-year-old TikTok superstar, beauty founder, and BFF to 42-year-old Kourtney Kardashian might have made 2021 headlines for branching into music, but it was beauty on Addison’s Instagram this week. Posting in swimwear and to promote her best-selling Item Beauty line, the blonde delivered exciting news with photos that didn’t exactly offer a dull view. Check out the post below.
Scroll for the snaps. Addison, markedly young to be a rising beauty mogul, launched Item Beauty in 2020, with the brand’s Instagram already boasting over 347,000 followers. Addison kicked off the week with the aim to get that figure higher, also upping her own bank balance as she let slip the new lip glosses she’s releasing.
Posing while shaded under trellises and amid greenery, the star stunned her followers in a plunging and chocolate-brown bikini, also rocking shades and a very pink pout.
Addison, holding up two lip glosses as a swipe to the right also showed her in the cheeky and high-waisted swimwear, was seen applying the gloss and also sending out her infectious smile. The “Obsessed” singer told fans:
“LIP QUIP just got TWO NEW Best Friends @itembeauty NOW available only on itembeauty.com! Which one is your fav?
🍇 Inna Jam
💖 Hey Y’all.”
Rae, last year telling Elle she’s loved makeup “since I was a little girl,” had shared quite the bikini carousel earlier in the month. Swipe below for the gallery – scroll for more photos.
In 2020 and while seeing her launch go live, Addison opened up, revealing wanting to bring a “fresh perspective on clean beauty.”
“So I’m a co-founder and chief innovation officer, which mean I work with the team to create the brand and products focused around just loving yourself and expressing who you are,” she said, adding: “My two favorite products are the Lip Quip, which is a really, really nourishing lip oil that I use so much and it smells so good. It’s a super shiny lip that always looks good with everything.”
More photos after the jump.
Addison, also mentioning COVID as she said “I’ve stopped using so much just because I let my skin breathe,” joins the plethora of celebrities branching into beauty and making $$$ from it. Leading the way are moguls Kim Kardashian and Kylie Jenner, plus FENTY beauty founder Rihanna, who has now launched Fenty Skin.
Also with beauty or makeup lines are “Hustlers” actress Jennifer Lopez, pop singer Lady Gaga, “Rare” singer Selena Gomez, plus reality stars Kristin Cavallari, Savannah Chrisley, and Angela Simmons. Scroll for one of their brands below – it’s a surprise.