Lasts summer, Gap and Kanye West announced a huge collaboration, as they inked a 10-year deal together. Kanye had been trying to work with Gap for a while, as he was a big fan of their clothes in his younger days. Last month, there was speculation about just when their YEEZY collab would finally be out. There was an end of June timeline, but that soon was pushed back indefinitely. Now, one item has been made available for pre-order, a blue jacket.
Jacket Lists For $200
Of course, this jacket is a bit pricey at $200, likely due to Kanye’s name being attached to it, but is a much lower price than other clothing associated with the artist and mogul. It has a puffer-feel to it and is also made out of recycled nylon material. Fans were a bit surprised that this jacket doesn’t have any buttons or zippers, due to needing those in the winter time, but nonetheless, they love the design and the overall project that Kanye and Gap have put out.
Pre-Orders For The Jacket Crash On Website
Tuesday marked the first day of pre-orders for this Gap YEEZY jacket, and it was definitely a hectic one. According to TMZ, there was such a high demand for orders, causing the Gap website to crash. A reported 50,000 users were on the site at once within the first 30 minutes of the jacket being available. There was an error message that read, “We’re sorry. This operation is not supported for YEEZY items at this time.””
Kanye Brought In The Most Traffic In The History Of Gap’s Website
The website crashing was definitely not all bad for Gap. According to TMZ, this YEEZY jacket brought in the most traffic to their website in their history. When users were visiting the Gap website, many tried to add the jacket to their shopping carts, but couldn’t do so because of the extremely high demand of the item. This continued to show just how dominant Kanye still is in the fashion industry, no matter the product he releases.
Kanye Is Still A Fashion Icon
With Kanye seeing massive success on Tuesday with the Gap “YEEZY” jacket, he continues to show that he wins in this industry. Other products that he consistently releases are his Yeezy slides along with sneakers. They frequently get criticized for their different looks, but just like this blue jacket, they sell out quickly, and the demand is always sky-high for each pair. Many miss out on being able to purchase them, due to the high online traffic as well.