In a post shared with her fans and followers on June 2, the former “Real Housewives of New York City” cast member and current star of “The Big Shot With Bethenny” looked back on the success of her Skinnygirl cocktail brand before dishing on her new wine line, Forever Young.
“Can lightning in a bottle strike twice? I cracked the code in the spirits business once before,” she began.
Scroll on to see what Frankel said about the success of her “little cocktail baby.”
Bethenny Frankel Created A New Category In The World Of Liquor
According to Frankel, her Skinnygirl cocktail brand was “the fastest growing liquor brand in history, at the time.”
“I paved the way for many other media personalities to launch their own cocktail brands and created a new category,” she bragged, pointing out that before Skinnygirl, there were only a few male celebrity-owned liquor brands from the likes of Diddy, Dan Akroyd, Sammy Hagar, and Danny Devito.
Scroll down to find out how Frankel changed the game when it came to liquor brands.
Bethenny Frankel Provided Female Celebrities With Opportunity
“Celebrities have historically been strictly told to never be photographed with alcohol. Liquor companies were marketed by men to men and I changed that game,” Frankel revealed. “Now it’s a whole new world for women, thanks to my little brand that could. I waited until I found another brand and concept that I wanted to call my own.”
After opening the door for her fellow female celebrities, Frankel is moving on to a new game as she launches her new wine and hopes to score big.
Bethenny Frankel Hopes To Strike Gold Twice
“I want to do it again with a new [wine]. I’m 50. I feel great and I, like you, want to be and feel FOREVER YOUNG,” Frankel shared.
Frankel went on to say that when it comes to her new wine, Forever Young, it is “next level” and totally delicious.
“In the world of wine, it has become all about marketing and price and no taste. Forever Young wine is absolutely superb. It is next level. Every note is delicious,” she shared.
Bethenny Frankel Wants To Be Forever Young
“It is balanced. It is elevated. It is legit. With every sip, you will understand why I entered back into this space,” Frankel added. “I want to be FOREVER YOUNG. Do you???”
New episodes of “The Real Housewives of New York City” season 13 air every Tuesday night at 9/8c on Bravo.
To find out what Frankel had to say about her new series, “The Big Shot With Bethenny,” which airs on HBO Max, and the comparisons between it and “The Apprentice,” scroll down to the article below.