Fashion powerhouse Brittany Benton, who runs one of America’s fastest-growing brands ‘Benton1988’ is now jumping into the beauty industry and recruiting some of the biggest social media influencers in Hollywood to launch the companies new skincare line!
As you know, Benton has built a huge fashion brand that sells millions in trendy apparel and accessories every year. Now, she is looking to capitalize on the giant “influencer” world and collaborate with some of the biggest names online.
Fans were pumped to hear the possibility of new products from the famous company, and Brittany addressed the situation on a recent Instagram live session.
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“This upcoming campaign we are planning is going to be huge. We want every woman in the world who feels average to know that she can look like a boss and feel sexy any time she wants. Our clothes already do that, and now we are extremely excited to launch our skincare line as well. Right now I can’t say too much, but for our upcoming campaign, we are thinking globally and definitely want an influencer who can help us put the industry on notice. We help make women feel amazing, look stunning and our customers are in love with our products,” Brittany said.
As you can imagine, the announcement has several big names salivating for collaboration with Benton1988.
For influencers, Brittany is the perfect example of someone who has overcome various obstacles to build a giant and successful online business. Brittany spent years learning the ropes of corporate America and gaining the experience she needed to run her own business.
Incredibly, for two years, Benton ran the company from her mom’s house and later on her own apartment. As it grew, quit her job and focused solely on her fashion line. Brittany then launched a wildly successful online campaign with the help of a marketing consultant she partnered with and the rest is history.
Today, Benton1988 operates out of a massive warehouse with over 50 employees and they consistently sell out several of their products all over the country.
As for who is up for the giant deal, the company is staying tight-lipped on the deal — but we hear it’s the biggest names in the social media world.