Kendall Jenner is currently front-page news for the high-profile launch of her 818 tequila brand. The 25-year-old supermodel, up until now the only Kardashian-Jenner sister without a fully-fledged brand, is fresh from kicking off 818, with the weekend bringing a high-profile West Hollywood launch party attended by stars including singer Justin Bieber and “American Idol” judge Katy Perry. Kendall, who faced cultural appropriation backlash in her February brand announcement, has been actively promoting the tequila on Instagram, but everyone wants to know what it costs. Check it out below.
Scroll for photos and a video. Kendall this year revealed she’d been tasting and testing tequila for over 3.5 years, with the Calvin Klein face now joining celebrities with tequila businesses, not limited to Dwayne “The Rock” Johnson and actor George Clooney.
Promo for the brand has included Kendall trotting around on horseback in Jalisco, Mexico while in pigtails, with the model even surprise-delivering bottles of her beverage to fans and sharing the snaps on Instagram. 818 is now retailing in California.
Kendall did not hide the price of her drinks as she perused a local Ralph’s grocery store, where rows and rows of her 40% ABV tequila were for sale. A bottle costs around $59.99 and there are three types: añejo, reposado, and blanco.
818 is named after the Calabasas, California zip code Kendall grew up in, but the catwalk queen has faced negativity over Mexican cultural appropriation, with fans also lashing out and suggesting she knows nothing about tequila. More photos below.
In February, Kendall took to Instagram, announcing: “[For] almost 4 years i’ve been on a journey to create the best tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (?) ..”
“3.5 years later i think we’ve done it! this is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon,” she added. See more photos after the video.
Sharing shots of farmers ahead of the weekend, Kendall updated fans, writing: “What an incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!
@drink818 has launched in California… we will be rolling out to the rest of the US all summer long, keep a look out!!!”
818 is hand-crafted in “small batches” in Jalisco, Mexico. In 2019, Kendall filed a trademark for a beauty brand, something that has yet to transpire into any announcement. If you missed Kim Kardashian showing off her undies that fit “everybody,” just scroll.