Kim Kardashian is busy selling her new “Fits Everybody” underwear collection. The 40-year-old reality star and makeup mogul has been heavily promoting a new drop from her 2019-founded SKIMS brand, with photos on the company Instagram showing its CEO modeling her colorful and innovative new lingerie pieces. The May 25-dropping collection, channeling sporty vibes from stretchy fabrics and laid-back bralettes, was shown off in multiple colors by E! star Kim, and SKIMS NEON was the message – check it out below.
Scroll for photos. The “Fits Everybody” collection, made from soft butter fabrics and offering 2-ply supportive stretch, includes the Bandeau Bra and Scoop Neck Bra, plus briefs from boy shorts to thongs. The photos showed Kim glowing with a golden tan and shot inside a studio as she rocked a neon orange set while posing with a silvery necklace held in her hand – the accessories proved more full-on in another image, though, with the “Keeping Up With The Kardashians” star seen with a giant, heavy-duty chain across her.
Shot in citrus yellows, Kim held the chain that had been filtered through her top and briefs waistband, with a caption reading:
“COMING MAY 25: NEON FITS EVERYBODY. Get ready for a glow up! Your closet is about to get brighter with our best-selling Fits Everybody collection in 3 new pops of neon! Drops TUESDAY, MAY 25 AT 9AM PT / 12PM ET in 11 styles and sizes XXS-4X. Join the waitlist now via the link in our bio.”
See more photos after the snap.
The collection, which extends to leggings, tops, and bodysuits, joins a list of has-a-little-edge ones from SKIMS this year. The waffle collection proving immensely popular came with Kim shot pouring sticky syrup all over a stack of breakfast waffles for the promo – Kim has since made headlines for enlisting the help of celebrities as they shout out SKIMS on Instagram. Just yesterday, it was 30-year-old rapper Iggy Azalea in stretchy black underwear, with Netflix star and sister to Britney Spears, Jamie Lynn, also helping out. Scroll for more photos!
SKIMS, which touts this range as “molds-to-your-body.” “Fits Everybody fabric that stretches to twice its size,” offers sizes from XXS to 4X. Sister Khloe Kardashian has made headlines recently for seeing her 2016-founded Good American line turn inclusive, not just in clothing, but with its footwear.
Kim continues to run her best-selling KKW Beauty empire alongside her SKIMS one, this year joining the billionaire club. The mom of four also remains a talking point for having filed for divorce from 2014-married husband Kanye West earlier this year. If you missed Kylie Jenner’s bikini “vibe,” just scroll.
