Kim Kardashian can count rapper Iggy Azalea as an unofficial employee of her 2019-founded SKIMS empire. Today wouldn’t be the first time the 30-year-old Aussie has shouted out Kim’s best-selling brand, with Iggy dedicating her Friday Instagram update to the “Keeping Up With The Kardashians” star’s popular SKIMS undies, complete with one giant figure-flaunt. Iggy, who has been turning heads for her rock-hard abs since welcoming 1-year-old son Onyx just over a year ago, posted for her 14.5 million followers, seemingly only to help Kim out. Check it out below.
Scroll for the video. The above photo, shared in October 2020, saw Iggy name-dropping the E! star’s brand just as it was launching its 2000s-inspired and Juicy Couture-esque sweats. Iggy had told fans: “So surprised to see a box waiting at my door today – when I opened it up, it was this outfit! thanks @skims ?.”
The “Fancy” rapper, this month shaded by fans during a Louis Vuitton giveaway as users deemed her a sell-out, was, today, back to SKIMS and definitely acing her shoot.
The video, coming as a selfie, showed Iggy home in L.A. and pulling off a bit of a Kim K via meticulous contouring, super-defined brows, plus long lashes and her blonde hair tied back. The Grammy nominee, swinging the camera towards her abs after some pouting, was rocking jet-black and stretchy SKIMS underwear with a sporty finish, seen sticking her tongue out for a fun finish at the end.
“@skims,” Iggy wrote with a yellow heart emoji. See more photos after the video.
Iggy didn’t #ad her post, blurring the lines between paid promo and casual shout-out. The Fashion Nova partner might have gotten paid, and if so, experts at Vox have offered potential figures for how much.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”
Turns out, Azalea isn’t the only celebrity shouting out SKIMS. See who else is below.
Earlier this year, SKIMS got some promo from 30-year-old Netflix star and sister to Britney Spears, Jamie Lynn. The “Sweet Magnolias” star even included 12-year-old daughter Maddie and 3-year-old Ivey for a threesome series of shots, writing: “I’m not a regular mom, I’m a cool mom” – thanks to @kimkardashian @skims.”
SKIMS is also shouted out by Lisa Rinna’s 19-year-old daughter Amelia Gray and has been spotted on the likes of model Ashley Graham, actress Jessica Alba, and singer Ciara. If you missed Kim’s “standed” bikini bottoms photos, just scroll.