Jessie James Decker is expanding her Kittenish empire, one bronzing lotion bottle at a time. The 33-year-old country singer, reality star, and clothing designer, already counting Netflix star Jamie Lynn Spears as a fan of her brand, today updated her Instagram with a summer-ready vibe, plenty of bronzer, and a showcasing of how her new product works. Posting for her 3.6 million followers, the “Jessie & Eric” alum showed off her super-fit figure in swimwear, with the mom of three seeing fans say they “need that body.” Check it out below.
Scroll for the video. Jessie, who opened her flagship Kittenish store in 2019 and now largely runs the brand via online sales, had been filmed amid a luxurious outdoor terrace, backed by archways, sconces, and potted greenery. The blonde, all golden tan and showing how it’s achieved, was seen steadily applying her $24 Radiant Body Bronzing Lotion, one that also retails for $28 as part of the Radiant Body Bronzing Bundle. The star, fresh from her breast surgery reveal, was looking sensational.
The bronzer, which drops today, forms part of a cosmetics collection from Kittenish, a brand also retailing trendy matching workout sets, its popular $70 jumpsuits, plus comfy joggers that’ll set you back $50.
“Just dropped our new @kittenish body bronzing lotion ☀️?,” Jessie wrote, with “Teen Mom 2” star Chelsea Houska quickly leaving a like. Kittenish, which now harnesses a slight SKIMS edge via its pared-down loungewear, also retails cosmetics including shadow palettes and a “Frisky” perfume. More photos after the video.
Jessie has opened up on her brand, one boasting nearly half a million followers on its verified Instagram account. In 2015, Jessie revealed: “I think through these clothes, they’re not expensive, they’re not your typical designer stuff, but it’s stuff that I would wear. Something that makes me feel confident. That’s why I designed them.”
“It’s just another way to express creativity and another way for me to empower women, and I’m all about standing up for yourself and being strong and having confidence.”
More photos below!
Earlier this month, the South Beach Diet face fronted media outlets for celebrating her body after undergoing cosmetic breast surgery.
“Treated myself… to new boobies!” she captioned a bikini post, adding:
“After deciding we were done having babies I was finally ready to go big or go home ha! I had breast reduction and lift a couple years ago when they were hanging down to my belly button but with having such elastic skin and not being happy with the size I decided to do it.”
If you missed Jessie’s underpants saga, just scroll.