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Kylie Jenner Seemingly Expands Empire WIth Baby Instagram Account

Home / Stars / Kylie Jenner Seemingly Expands Empire WIth Baby Instagram Account

By Rebecca Cukier on May 19, 2021 at 6:39 AM PDT

KylieJenner/Instagram

Something very mysterious last night popped up on Instagram, and it's all Kylie Jenner's fanbase can talk about. The 23-year-old reality star and makeup mogul is known for running both her 2015-founded Kylie Cosmetics and 2019-founded Kylie Skin brands, although Kylie filing for baby product trademarks back in 2019 is now back in the news as Kylie Baby appears as a verified Instagram account. On Tuesday, the "Keeping Up With The Kardashians" star's name started trending again. See why and her insane patent below.

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KylieJenner/Instagram

Scroll for photos. Kylie Baby is a blank and locked Instagram account now boasting over 22,000 followers. The account, which follows nobody and shows no link to E! star Kylie, is, however seeing the internet convinced that Jenner is set to branch into baby products, particularly since the Kylie Cosmetics landing page is now a blank splash page saying: "SOMETHING. IS. COMING."

Anyone trying to shop on Kylie Cosmetics right now merely gets the option to sign up to newsletters to "stay in the know."

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KylieJenner/Instagram

Kylie, who welcomed 3-year-old daughter Stormi Webster in early 2018 following a concealed pregnancy, waited around a year before aggressively filing trademarks to sell products for little ones. Per TMZ, the Lip Kit queen had gone the whole hog, including changing tables, crib bouncers, lotions, creams, breast pumps, and breast milk bottles.

"StormiWorld" was also filed for - Stormi has had the name as her birthday party theme. The youngster is shared with 29-year-old "Astroworld" rapper and ex to Kylie, Travis Scott. More photos below.

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Kylie is fresh from a massive interview with Tmrw Magazine, one seeing the star state that motherhood is what's changed her the most. Kylie, saying that aliens wouldn't understand her job, also spoke of passing on her "legacy" to Stormi amid reflecting:

"I’ve grown so much as a person and I continue to grow every single day. I love learning and I’m trying to be the best person I can possibly be. It’s been such a challenging year but the silver lining was that I had so much more time to spend with my family.”

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KylieJenner/Instagram

Kylie, who made Mother's Day headlines this year for saying: "I love being your mommy," even suggested that little Stormi might one day run the makeup empire she built as a teenager.

"Stormi is my legacy. I'm raising her to be smart and kind and driven," Kylie continued. "Maybe she will take over Kylie Cosmetics one day?" However, she made a point to add, "Only if she wants to."

Also filing trademarks recently has been "momager" Kris Jenner, who seemingly is set for a beauty brand. If you missed Kylie explaining her "vibe" in a bikini, just scroll.

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