The legendary rapper’s Instagram page shared a picture of the custom t-shirt that went on sale online for $200 a pop. But, the shirt sold out quickly, allowing for sales to reach a staggering $ 1 million.
According to reports, the shirts sold out in 24 hours. The shirt itself was commission by the Yeezy brand and designed by the luxury clothing company and was put up for sale on Saturday during X’s funeral.
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On IG, Balenciaga announced it would be giving the net profits to DMX’s family and a message was posted on his social media accounts saying:
Balenciaga has been asked by Yeezy to design a T-shirt in tribute to the late artist Earl Simmons, AKA DMX. A tribute to the artist and his fans with new proceeds benefiting Simmon’s family. In loving memory.
As you know, Kanye was involved in DMX’s memorial in other ways as well, including a performance by his Sunday Service choir during the ceremony.
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Plus, Kanye West designed the stage that performers and speakers stood on during the ceremony inside Barclay’s center in New York.
Yeezy recruited renowned artist Akeem Smith to help with the layout and design of the stage which looked like an inverted pyramid.
Producer Swizz Beatz, who was one of X’s best friends, also spoke out about the death, saying, “A lot of people ain’t your friends. A lot of people ain’t your family, You have to do your will. You do not want strangers, bloodsuckers, handling your business when you’re not here. You want the ones that you love handling your businesses.”
He continued, “This is not a fashion show. This is not a performance. This is real-life day-to-day. And I love everybody that really had a love for my brother.”
Inside the memorial, Kanye’s choir performed for the audience which was just under 2000 attendees. The group opened the service with an arrangement of Soul II Soul’s “Keep On Movin’.” Later in the service, they performed “Excellent” (their version of gospel legend Richard Smallwood’s “Psalm 8”), as well as “You Brought the Sunshine” by the Clark Sisters and the hymn, “Jesus Loves Me.”
As we reported, DMX’s body was brought to the location in a giant monster truck — followed by hundred of ‘Ruff Ryders’ on motorcycles and ATVs.