Chelsea Houska is expanding her empire, one savvy move at a time. The 29-year-old “Teen Mom 2” star, now done and dusted with the MTV franchise that made her famous, has been putting all of her energy into her wildly-popular homeware brand. Aubree Says, named after the star’s eldest daughter, has over a half a million Instagram followers– for reference, that’s on a par with 38-year-old singer Carrie Underwood’s clothing brand, but CALIA by Carrie took six years to get there. Check out Chelsea’s deal below.
Scroll for the announcement photo. Chelsea, who has already enjoyed lucrative partnerships with Diff Eyewear, Profile Sanford weight loss, and clothing label Lauribelles, is now running her own show. The South Dakota-based mom of four, this year welcoming four child Walker June, set up Aubree Says in 2020, with the brand’s Instagram following already high before the actual launch.
Aubree Says, retailing fluffy slippers, cozy candles, baby wear, plus blankets and more, is now branching out beyond the U.S. See it below.
Aubree Says’ Instagram, recently featuring the absolute squish that is 2021-born daughter Walker June, updated earlier this month with news that it’s shipping to Canada. Posting the country’s iconic flag leaf, with “Now shipping to Canada!” in text, the company announced: “Dreams do come true! We are officially shipping to Canada.”
Anyone eyeing up Swaddle Saturday from Canada now gets the chance to shop the super-stylish baby range, and it’s no joke for Chelsea, whose income now relies on her activities outside of the “Teen Mom” franchise. See her $$$ below.
Chelsea, who fronts weight-loss brand Profile Sanford and also influences for Home Chef, spoke about her brand launch earlier this year.
“The March 1 launch is centered around babies because obviously I just had my little one and I just feel like every time I have a baby, there’s always a few things that I like to have,” she said in a video. The famous redhead, married to Cole DeBoer, has also been splashing the cash, doing up her new farmhouse-style mansion in South Dakota.
Stunning snaps of Chelsea fill her homeware brand’s website, one that also comes with a CEO mission statement. “Your home isn’t your four walls. It’s a feeling,” Houska writes: “A feeling of warmth and safety and certainty that washes over you as you cross the threshold. It’s that exhale as you sink into the sofa.”
“My mission is to make a line of home goods that capture that feeling. That help to transform your house into a sanctuary. Products that are boldly designed and made with love. Products for your family and mine :)”
Scroll for Kailyn Lowry in her undies!