Sommer Ray is swallowing up the milky goodness while in a skimpy bikini, and she’s charging for the privilege. The 24-year-old fitness model and social media sensation is now the new celebrity face of G-FUEL energy, and it was muscles galore over the weekend as the blonde guzzled the high-protein supplement drink while showing off her gains on a beach. Posting for her 10.5 million TikTok followers, the star took a break from promoting her popular Sommer Ray’s Shop brand, but she was still earning $$$. See how below.
Scroll for the video, and expect bikini action. Sommer, last year complaining she was “slacking” on the diet and exercise front, is fresh from making headlines as she destroyed a KFC bucket while in a tiny bikini. The In-N-Out lover, who made 2020 headlines for ordering everything off the menu at Chick-Fil-A, was, however, proving it’s all balance.
The video showed Sommer flaunting her jaw-dropping body in a tiny bohemian pattern bikini and green Crocs, plus a bandana while pouring herself out a scroll of G-Fuel and drinking up.
Going for the big glug, Sommer took her giant tumbler and downed the pink beverage, with the footage then switching to a far more revealing angle and showing the Colorado native side-lifting her leg with buttocks bare and in a thong bikini – Sommer was also using a resistance band here to work those pins extra hard.
“Hi guys! I’m excited to announce i’ve partnered up @gfuelenergy ! use “SOMMER” for 30% off all tubs & shakers for the next few days. ily guys ? #GFUEL,” Sommer wrote.
Click here for the video – scroll for her gobbling KFC in that red bikini. Sommer didn’t need a #ad for her post. The disclaimer required by social media platforms for promotional content appears void when a clear promo agenda is in place. Pay on TikTok correlates with following, per Vox‘s experts.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”
See more photos after the KFC!
Sommer bucks the trend amid Instagram and TikTok swim and modeling faces. Promos for other brands are rare, with Ray instead focusing on her Sommer Ray’s Shop brand, one that retails everything from its innovative Gym to Swim bikinis to basketball caps and pandemic-friendly and unisex sweats. Sommer proved her knack for milking social media in her KFC video, one seeing her sneak in a brand mention.
“Thriving get your SR hat ??☀️ @shopsommerray,” she wrote. Scroll for Sommer celebrating her bigger chest size during “that time of the month.”