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Jessica Simpson Reveals Unusual Inspiration Behind 'Fiend' Fragrance

By Rebecca Cukier

Jessica Simpson has dished on just what inspired her to launch her new "Fiend" fragrance. The 40-year-old actress, singer, and clothing designer dropped her new scent ahead of the holiday season last year, with last night bringing both a Home Shopping Channel appearance and the "Dukes of Hazzard" star updating her Instagram to promote her product. Looking gorgeous in a tight look, Jessica revealed what - or rather who - proved the inspiration behind "Fiend," and it looks like fans can thank the hubby. Check it out below.

Dropping 'Fiend'

Jessica Simpson by a bath in a robe

Scroll for the photo and Jessica's accompanying words. The blonde bombshell, whose wildly-popular brand now also retails bed linens and a brand new, pandemic-friendly self-care collection, updated all smiles and posing in a stylish living room while backed by a "Jessica Simpson" wall sign.

Flaunting the 100 pounds she dropped in 2019, the mom of three looked flawless in flared and tailored black pants, also going bold in a hot pink and plunging top as she smiled for the camera.

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Jessica smiles with family on a terrace

Shouting out 2014-married husband Eric Johnson, Jessica took to her caption, opening: "FIEND represents the craving I have for my hot hubby @ericjohnsonalrighhhht. 💚 Thank you @hsn and @amymorrisonhsn for having my mom @tinasimpsonoffical and I on to share our newest fragrance FIEND."

Simpson, who is fresh from revealing her Amazon Original Stories essay cover and the fact that she tested positive for COVID, added the scent to be "enhancing everyone’s inner goddess and with this aroma, you can exude your unique and true beauty with confidence." See more photos after the shot!

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Jessica, whose brand now sees 8-year-old daughter Maxwell designing bed linens, dropped "Fiend" in December 2020, writing:

"FIEND is a cozy sensual musk, laced in addictive amber, topped with smoked sage, tiger lily and velvet orris for a natural sexy aroma that is uniquely yours. FIEND available only on Happy Holidays! Ho ho ho!"

Jessica is now running her power-house brand alongside what is a new side to her career. It's all about that massive Amazon deal now. See it below.

Reveals Amazon Cover

Jessica Simpson in jeans and outdoors

Earlier this week, Simpson updated for her 5.6 million Instagram followers with a stunning outdoor shot bringing the cover of her new essay "Take the Lead." The essay on self-acceptance, parenthood, and "overcoming fear," made headlines as Jessica revealed a COVID edge.

"I started writing this essay on the same day I received a positive test result for COVID-19. I decided instead of being driven by fear, I would manifest a hopeful conversation with you," she wrote. Scroll for her insane, 100-pound weight loss below.

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