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Kylie Jenner in pool bikini

Kylie Jenner Rolls Down Undies For 'Something New'

By Rebecca Cukier

Kylie Jenner is rolling down her underwear to bring a little "something new." The 23-year-old E! star and Lip Kit queen today updated her Instagram for her 221 million-strong following, stripping down to show off the curves and putting her businesswoman hat on as she shouted out 2019-founded Kylie Skin brand. Kylie, whose lucrative skincare business follows in the footsteps of her 2015-founded Kylie Cosmetics brand, was all skin in her yarn underwear, and it wasn't exactly staying on. Check it out below.

'New' Alert

Kylie Jenner with long hair in bikini

Scroll for the video, one snagging the "Keeping Up With The Kardashians" star over 3 million likes in five hours. Kylie, whose brand has been branching out to Europe and now retails in Paris' swanky Galleries Lafayette mall, didn't announce what her company is dropping next, but she still offered plenty to look at.

Crouching down in a studio amid latex white drapes and floors, the mom of one showcased her famous hourglass figure in sheer pink pants, with a matching and rolled-down bra keeping it very skimpy indeed.

See The Undies Roll Below!


With an artificial breeze blowing her hair all around a sun-kissed and not massively made-up face, Kylie went big boss in her kitten heels, and she even offered a swipe-right deal while holding a pink-packaged Kylie Skin product. "Go something new coming soon @kylieskin," the makeup mogul told fans.

Quick to reply with a "can't wait" was the official Kylie Skin Instagram with super-fan Johnny Cyrus topping comments with his "excited." A like also came in from reality star and beauty founder Angela Simmons. See her dripping-wet bikini after the video!

Business Brains On

Kylie Jenner undies selfie

Kylie, who topped Forbes' 2020 celebrity earnings list with her $570 million – Kanye West came in next with $170 million – has defended her "self-made billionaire" status, one that was stripped from her by the magazine in 2020. One year earlier and speaking to Paper Mag, Kylie said her family "cut" her off aged 15, stating:

"My parents told me I needed to make my own money, it's time to learn how to save and spend your own money, stuff like that," adding: "What I'm trying to say is I did have a platform, but none of my money is inherited." See more photos below!

Living Her Best Life

Kylie Jenner in a pool at night

Jenner is also raising daughter Stormi as a single mom following her split from rapper ex Travis Scott. Kylie has featured Stormi in promos for her Kylie Skin brand, and it's turning into a massive family deal. Mom Kris Jenner is reported to have this year filed trademarks for beauty products, with Kylie of course now rivaling sister Kim Kardashian and her popular KKW Beauty brand.

Also in the news for finally launching a brand is 25-year-old sister Kendall Jenner with her 818 tequila company. Scroll for Kendall's massive bikini thigh gap.

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