The 63rd GRAMMY Awards® is almost here and while we are pumped to see the live performances, what we’re really excited about is all the swag! The biggest night in music takes place on Sunday, March 14 and while the show will look a little different this year, the official gift bag going out to the stars does too.
Performers and presenters like Cardi B, BTS, Billie Eilish, Bad Bunny, Doja Cat, Miranda Lambert, Post Malone, Harry Styles, and many more will be gifted bags filled with goodies that represent “diversity, equity, inclusion, and philanthropy,” all thanks to the Los Angeles-based entertainment marketing giant Distinctive Assets.
Distinctive Assets founder Lash Fary called this their most “inclusive gift bag yet”, telling The Blast, the products inside represent companies “owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities, and beyond.” The products aren’t just the best in their market, these companies give back in a major way.
“This was a year to focus on something bigger than the quantity of items or a price tag,” she added. Scroll to see what products are in the one and only official GRAMMY® Gift Bag!
Miage Skincare: The Asian-owned company proudly celebrates and serves “people of all ages and backgrounds.” They are giving away nearly $200 in products including a lip treatment, a brightening eye elixir, and a daytime lotion.
Bonfire X Trevor Noah Foundation: Late-night host Trevor Noah teamed up with the clothing brand to create a t-shirt and tote with 100% of the proceeds going back to education in South Africa. Grammy presenters and performers will be gifted the items designed by local South African artist, Karabo
Poppy. Available for purchase here!
British M: Celebs will be able to get their hands on the cult classic Annatto Hair Oil (worth $67). The Korean female-owned company’s beloved product nourishes and strengthens hair for “silky smooth, frizz-free, long-lasting shine” results.
Masktini: Stars will be able to step into the Twilight Zone with this spa-worthy Tahitian Detox Mask. While Grammy presenters and performers will get this free, it could be yours for only $55. Buy it here!
Canticos: the female-owned company is the #1 bilingual preschool brand providing kids of all backgrounds the chance to learn while seeing others like them in storybooks. Musicians will be gifted a pack full of their most-loved products and a 1-Year membership to the bilingual learning app for their children.
Gabriel & Co: A-listers will also walk away with a lovely circle pendant that represents the strength of togetherness. This company, owned by two brothers who are immigrants, works to help find permanent homes for neglected and abused children.
G-LABS Cicatrices à la Crème is the “crème of crèmes for scar repair” and at the hefty price tag of £795 (roughly $1,112) stars will be as smooth as butter.
HGC Apparel: a black female-owned company with purposeful messages behind its clothing. Celebs will be gifted a satin headwrap scarf reading, “Respect, Protect and Love the Black Woman.”
It wouldn’t be a party without free booze. Check out which alcohol brands will be included in the official Grammy swag bags!
BACARDÍ Rum: stars will be given the gift of BACARDÍ’s Reserva Ocho and their Ready to Drink Rum Punch. They will also take home a BACARDÍ Bomber Jacket for some extra swag.
No Fine Print: “Just good wine” which gives back 3% to charities. Last year’s donations were sent to No Kid Hungry. Celebs can sip on Lil Fizz, a white wine that’s described as “pure sunshine in a bottle.”
Trust Me Vodka: the Grammys wouldn’t be complete without someone taking home the gold! This gluten-free and organic premium vodka company is giving away bottles with edible 23 karat gold flakes. The alcohol brand is a lover and supporter of everything in art and entertainment.
The 63rd Annual Grammy Awards will broadcast live on CBS this Sunday at 8 PM ET / 5 PM PT.