On the heels of his most successful season as a professional, Green Bay Packers wider receiver Marquez Valdes-Scantling (MVS) is looking to score a touchdown in the gaming world, helping launch a new esports franchise — and bringing some NFL flavor with him to the company.
MVS and gaming / esports holding company Subnation Media announced Tuesday they are teaming up to launch Trench Made Gaming (TMG), which will field teams to compete in various titles in esports.
Subnation Looking To Become Esports Juggernaut?
According to multiple reports, while the partnership between MVS and Subnation marks the creation of a new esports franchise, the venture is also the latest move by Subnation to become a power player in the world of gaming.
Subnation brings its expertise in branding, strategy, merchandising and content programming to the table, having served as a cultural partner to the likes of E3 and DreamHack and launching activations for corporations including Volkswagen, Marvel, Amazon Games and L’Oreal.
Last month, Subnation acquired an equity stake in XTRA Gaming, the top-ranked team in competitive Fortnite.
Easy To See The NFL In Trench Made Gaming
While the titles in which TMG will compete is not yet known, how the company intends to build its roster is. And it’s a method very familiar to football fans.
TMG will host an NFL-style combine, where players “can showcase their physical and mental skills,” according to a news release by TMG.
Once the roster is finalized, the gamers will train together virtually, receiving “he necessary gear to manage their game play, wellness regimen, streaming content and other original programming,” per the release.
For MVS, A Perfect Fit With TMG
In the release, MVS sounded very much like the co-founder of a new media / esports company.
“Both traditional sports and esports play an important part in my life” said the 26-year-old, who has the title of co-founder with TMG. “And as these worlds continue to converge, I’m excited to partner with Subnation to build a competitive esports team that can deliver high-powered experiences for the entire community.”
But according to Forbes, MVS is bringing a bit of a chip on his shoulder to the company, including with the brand name.
“People doubted me at every school I went to,” MVS said, according to Forbes. “I battled through so many adverse situations. That’s who I am and who I stand for: fighting in the trenches. Life is just like that.”
Following Breakout Season, Timing May Not Be Better
In his first two seasons in the NFL, MVS — a fifth-round pick by the Packers in 2018 out of South Florida — hauled in 64 balls for 1,033 yards and four touchdowns for Green Bay.
But in 2021, he made 33 catches for 690 yards and six touchdowns (the latter two marks career highs). And his 20.9 yards per reception led the NFL. He added eight grabs for 148 yards and a score in two playoff games this past season.
But don’t expect him to look to duplicate those marks in Madden, EA’s NFL powerhouse and one of the most popular titles in all of gaming. According to Forbes, MVS doesn’t play that one because, well, football is his day job.