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Doggface AKA Nathan Apodaca Becomes Part Owner In Michelada Company

By Ryan Naumann

Rising star Nathan Apodaca aka Doggface continues making money moves and is now a part-owner in the Michelada company.

Sources tell The Blast, Nathan, who became famous overnight for his video of himself skateboarding while drinking cranberry juice, is locking down business deal after business deal with his management company, GiToni, Inc.

Recently, Nathan partnered with Southern California Michelada company, The Gold Michi Co. Last week, they announced Doggface would be selling his own, “CALIENTE” flavored cup and Chili Worms.


The company said via a release, "We are proud to introduce Doggface as one of the new partners and owners of The Gold Michi Co."

Nathan said, "I’m happy I partnered with The Gold Michi Co and I can't wait for everyone to try my Michelada cups, they're great with a Modelo and my Chili Worms are fire!"

Earlier this week, the company announced the entire line of Doggface cups and worms sold out. They wrote, "We just want to thank everybody out there that placed an order online. We have officially SOLD OUT of our new @doggface208 Caliente Cup & Chili Worms."


They added, "But don’t worry we will be restocked ASAP. Also, if you ordered and haven’t received a notification yet, we just want you to know that we are still working on orders. Once again, we thank you for your continued support and patience. 🤙🤙🤙"

Sources tell us, the products, that are being sold in over 50 stores in Southern California, sold out in less than a week. The company expected to sell out of the initial run in a month but the orders won't stop coming in.


Fans have already been demanding the company produce more cups and chili worms.

As The Blast previously reported, Nathan is represented by GiToni Inc. and Gina Rodriguez. He also works with BMB Talent and Brandilyn Snail. In the short span of a couple of months, Nathan has worked with Tidal, Spotify, and countless record labels who want him to promote their new songs. His management teams have secured him a partnership with Boston Market, a collaboration with Cheech and Chong, his own merchandise line sold online and in Zumiez stores, a clothing line with Cookies, became the face of Fashion Nova Men, a Super Bowl commercial, his own sandwich at Fat Sal's, a commercial with Snoop Dogg, a music video with David Guetta and countless endorsements on social media.

We're told Nathan even has his own weed deal in the works.

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