AREA15's Newest Attraction Unlocks 'Pleasure' In Las Vegas

AREA15, Las Vegas' hub of immersive experiences, recently debuted its latest attraction:  Superplastic Dopeameme Institute for Pleasure Research (D.I.P.R.).

This vibrant installation combines cutting-edge technology, surreal artistry, and interactive storytelling to explore the concept of "pleasure" in unconventional and playful ways. Created in collaboration with Superplastic, a brand known for its eccentric digital characters and collectibles, the D.I.P.R. invites guests into a colorful, mind-bending world filled with unique installations, quirky experiments, and Instagram-worthy moments.

Superplastic Dopeameme Institute for Pleasure Research is a must-visit for thrill-seekers looking for something out of the ordinary while visiting Las Vegas.

Step into an interactive world where you become the "test subject" in a physical adventure on the hunt for "pleasure." This reality-bending experience will have you laughing along with Superplastic's viral animated universe while competing in fun challenges.

The idea for Dopeameme came from "Superplastic's mission to connect with people through our IP-driven character universe and stories."

"As a brand, we've always focused on building personal, engaging connections with our audience, fueled by humor and creativity," Jennifer van Dijk, CEO of Superplastic told The Blast exclusively. "Dopeameme is the next step in bringing that vision into the IRL space, using our beloved character IP as the driving force behind everything we do. The goal is to translate the dopamine rush our characters inspire online into a physical, interactive experience where guests can fully immerse themselves in the Superplastic world."

D.I.P.R. is located at AREA15, just minutes off the Las Vegas Strip. It's the first attraction on your right after entering the building.

After stepping through the gift shop area, it's time to start your adventure, which will take approximately 30 minutes from start to finish.

"Dopeameme is a 30-minute journey through a series of unexpected and interactive spaces that follows an engaging storyline. Each room is designed to surprise and immerse guests, whether it's through physical activities such as pedaling a bike and dancing in a discotheque-inspired bathroom stall or answering risqué questions on the phone," van Dijk said.

"It’s an attraction that encourages people to participate in the hands-on experience and just have fun, all while connecting with the themes and characters of Superplastic."

Good news for visitors of Las Vegas who want to experience D.I.P.R. on a future visit - it is a permanent part of AREA15!

"We're excited about how well it fits within the immersive entertainment district," van Dijk told The Blast. "We designed it to have longevity and to evolve over time with new rooms, content, and merchandise in the future. AREA15 is the ideal location for this kind of experience, and we're looking forward to seeing it grow and resonate with audiences."

This attraction is all about having fun and laughing while creating lasting memories. At the end of the attraction, each participant gets a QR code to access photos of their experience.

"Dopeameme is for anyone who's curious, enjoys a good laugh and wants to engage in something creative and different," van Dijk said. "It's not just for Superplastic fans - it's for people who enjoy immersive entertainment and are looking for an experience that blends art, humor, and storytelling in a memorable way. Whether you're a local or a visitor, it's an opportunity to step into a world that feels fresh, engaging, and fun."

Please note: Guests must be 16 or older to enter D.I.P.R., unless accompanied by an adult 18 or older. During After Hours, from 9 p.m. to 12 a.m. Thursday through Saturday, the experience features added adult humor, so guests must be 18 or older.

After hearing all about AREA15's newest attraction, I knew I had to experience it. I took my 18-year-old son along for the fun and to say we both enjoyed it would be an understatement. We laughed the entire time!

From the moment you walk in, the interactive fun begins, and it doesn't end until you leave. Even while waiting in the hallways for your rooms to open, there's laughter and excitement.

While I will not spoil any of the fun for you, just know you're going to be doing some physical challenges, so wear comfortable shoes, and be ready for anything!

And when you're done laughing and enjoying all the fun at Dopeameme, be sure to check out the other amazing attractions at AREA15 - Meow Wolf's Omega Mart, Illuminarium, Dueling Axes, AR Dodgeball, Particle Quest, and many others!

For more information about AREA15 and all it offers, check out their website.