Heidi Klum, 51, Sparks Debate After Filming Daughter Leni, 20, In Risqué Ad

Supermodel Heidi Klum has once again stirred debate with her bold choice to collaborate with her daughter, Leni, in a racy lingerie campaign for Intimissimi!

The 51-year-old model has partnered with her 20-year-old daughter in several projects for the Italian lingerie brand, but their latest ad has reignited controversy over the appropriateness of such collaborations.

The new campaign opens with Heidi and Leni dressed in matching red satin loungewear, exuding sophistication and style. In the video, Heidi unpacks a camera while teasing her bra and later transitions into a red lingerie set that accentuates her famously toned physique.

Meanwhile, Leni is seen modeling a sheer bra, emphasizing her growing presence in the fashion world. The campaign concludes with the duo sharing a warm embrace on a plush couch, embodying intimacy and confidence.

This latest project is part of a series of mother-daughter collaborations with Intimissimi, a brand known for its elegant and sensual designs. While the campaigns aim to celebrate beauty, family, and empowerment, they have consistently sparked conversations about boundaries in marketing and artistic expression.

This is not the first time Heidi has turned heads with family-centered campaigns. Earlier this year, she included her 80-year-old mother, Erna, in an Intimissimi shoot, which leaned towards more modest loungewear.

The inclusion of three generations of Klum women demonstrated a celebration of beauty at every age, though it also invited mixed reactions.

Leni, following in her mother's iconic footsteps, has embraced modeling wholeheartedly. Having graced numerous magazine covers and walked runways, she is carving out a place for herself in the fashion industry. Her close bond with her mother is evident, with Heidi serving as both a mentor and collaborator in Leni's career.

Despite the artistic intent behind the campaign, the collaboration has faced its fair share of criticism. Social media platforms have been flooded with divided opinions. While some praise the campaign for its elegance and the duo's confidence, others express discomfort with the concept of a mother and daughter posing together in lingerie.

"Dude, that's your mom," one commenter wrote, capturing the sentiment of those who find the campaign unconventional. Another added, "What normal mom would pose with her daughter in lingerie?"

The backlash prompted Heidi to block comments on her posts related to the campaign in an effort to reduce negativity.

Leni, the daughter of Heidi and Italian businessman Flavio Briatore (later adopted by Seal in 2009) is making a name for herself in the competitive world of fashion.

Despite the criticism surrounding her joint campaigns with her mother, Leni remains focused on building her career. She often credits Heidi's guidance and example as key influences in her success.

As a trailblazer in modeling, Heidi is no stranger to challenging norms. Her willingness to involve her family in high-profile campaigns demonstrates her commitment to empowering her daughter and redefining traditional family dynamics in fashion.

While opinions about the campaigns remain divided, the Klum duo continues to spark essential conversations about artistry, boundaries, and the evolving nature of familial relationships in the public eye.