FiiZ Drinks Brings 'Dirty Soda' Craze Made Famous By 'Mormon Wives' To Vegas

Las Vegas and Henderson locals and visitors can now jump on the Utah-famous "dirty soda" trend with a visit to FiiZ Drinks.

The trend that originated in Utah and is popular among the Mormon community, was highlighted in the Hulu reality series, "The Secret Lives of Mormon Wives." And thanks to the show, more people want to try this tasty experience and become "dirty soda" regulars.

Las Vegas locals, Brittany and John Recalde opened their first FiiZ Drinks location in Las Vegas in June, before the reality series hit everyone's TVs. The Utah natives just opened their second location in Henderson and is about to have a grand opening celebration with free drinks! 

If you haven't heard of a "dirty soda" before, and never watched an episode of "The Secret Lives of Mormon Wives," you may be new to this craze, so we'll fill you in. One way to describe FiiZ Drinks - a new twist on an old-style soda shop.

The term "dirty soda" refers to a customized soft drink that is flavored with a multitude of delicious options, such as syrups, creams, fruit, and other creative add-ins. These tasty drinks pair well with savory and sweet snacks.

FiiZ Drinks is the largest and fasted growing specialty soda shop franchise in the U.S. Founded in 2014, the franchise currently has more than 70 open stores. Visitors can customize not only their soda, but also coffee, tea, flavored water, and frozen drinks. There are more than 10,000 drink combinations available, so every visit can be a totally different experience.

The Recalde's first location opened in June near Sahara and Decatur in Las Vegas. Their new location, which will offer a drive thru and large seating area, recently opened in Henderson.

"We have more than 700 drinks with names that we have recipes for but we also have build-your-own, make it the way your want. And all of our named drinks can be adjusted. You can add cream, take cream away, or add a flavor, or take flavor away," Brittany told The Blast exclusively. "You can build your own drink and come up with your own equation. It's funny because Coke has those soda machines where you can build your own, but it's nothing compared to what we have here. There's over 10,000 combinations that you can do."

Viewers of "The Secret Lives of Mormon Wives" know all about this soda trend. Since Mormons are not allowed to drink hot drinks, such as coffee or tea, they don't often visit coffee chains or shops. Instead, they meet up in soda shops to enjoy a drink with friends.

Many "dirty sodas" include some mix of cream, which basically replicates the coffee shop experience. These specialized sodas fill the void of not having coffee, and viewers of the reality series saw the moms enjoying many fun "dirty sodas."

Thanks to the MomTok moms, these soda shops have increased in popularity, because some people didn't know about them and others just want to try the drinks that the girls have made famous, such as Taylor Frankie Paul's favorite, a Baja Blast with cream added in.

Thanks to the instant popularity of "The Secret Lives of Mormon Wives," FiiZ saw a boost in sales after the reality show was released.

"We definitely saw a boost in sales, like that first two weeks that the show was on," Brittany said. "People were coming through, and they would be like, I want a Moutain Dew with strawberry puree, and I was like, oh you want Layla's drink, and they're like yes! Of course I know what Layla's drink is, and Demi's drink. People were trying to build them, and I was like, no, we got it, don't worry."

Brittany expects to see an influx of new customers once the second season of "The Secret Lives of Mormon Wives" drops in spring of 2025.

"We are anticipating it," she said. "We're going to pop it on our TV when it premieres and have a little watch party here."

In addition to all the soda combinations at FiiZ, they also offer coffees, flavored waters, and some food. One of their top selling products is their pretzel bites, and another is their frozen hot chocolate.

"In Henderson, we want it to be a place where people can gather. You can get together with your friends or family or your little mom group," Brittany said. "Our very first group we met here was an empty nesters group. They came before we even opened. They reached out to me and asked if they could have their little event here, and then they where like, we want to do this every month."

Brittany said they are looking forward to having game nights, story time with the kids during the day, and other events.

"We're looking forward to having the community gather here," she said. "We have the perfect space for it."

Celebrate the grand opening of the Henderson FiiZ Drinks on Saturday, Nov. 23 from 10 a.m. to 6 p.m. The store will be offering a free 24-ounce drink to everyone who shows up. For the grand opening, the menu will be limited. Guests can try out a Lime in the Coconut, Lime Ricky, Peach Party, Pepperlada, Rootbeer FiiZ, Sharks in the Water, Summer Lovin', Timber, Yowza, and Zanadew.

Both FiiZ locations will be offering two drink specials during the month of November, Smashing Pumpkin and Pumpkin Spice Hot Chocolate.

FiiZ Drinks in Henderson is located at 382 W Lake Mead Parkway, and is open Monday through Thursday from 8 a.m. to 9 p.m., Friday and Saturday from 8 a.m. to 11 p.m. and Sunday from 11 a.m. to 5 p.m. The Las Vegas shop is located at 2625 S Decatur Blvd Las Vegas.

For more information, visit the website.