Kim Kardashian Criticized In SKIMS Underwear That 'Doesn't Fit Her Properly'

Kim Kardashian has sparked backlash as she models a SKIMS bra that can be worn 30 different ways. The reality star and mogul made headlines last week for sharing a social media video of herself modeling the $68 Multi-Way Bra, but fans reacting didn't seem impressed. Flaunting her bombshell curves in a tiny, flesh-colored bra with straps that can be adjusted or removed, Kim played brand ambassador for her $4 billion company, but it looked like her endorsement had fallen flat. Users seeing the photos on The Daily Mail lashed out, with a popular comment claiming that the underwear didn't even "fit" Kim "properly."

Filming herself in selfie mode, Kim walked fans through the benefits of her bra while clad in tight black leggings.

Calling the design "genius" and "so clever," the 43-year-old displayed the endless ways in which the bra can be used to enhance, flatter, and sculpt, making sure to show off her 24-inch waist while chatting away to her fans. Flaunting the 21 pounds she lost in 2022, Kim looked fitter than ever, completing her look with minimal makeup and her raven locks worn down.

In its product description, SKIMS writes: "This game-changing, lightly lined underwire bra is designed with four strap loops and removable straps that can be adjusted to wear 30 different ways — with every neckline and for any occasion." Fans, however, didn't appear convinced, and the most-liked reply even challenged the idea entirely.

"As a woman who has been wearing a bra for several decades, I can say with some certainty that no one needs a bra that can be worn 30 ways. It isn't a great selling point," the user wrote, gaining over 300 likes. "It doesn’t even fit her properly," another said, with this comment earning a similar number of upvotes.

Others, meanwhile, wondered if SKIMS, touted to be super-comfortable, was even easy to wear. "It looks terribly uncomfortable. Why do people support this family and buy their garage?" one fan asked.

Kim Kardashian is fresh from celebrating her brand's fifth birthday. SKIMS, founded in 2019, was initially called Kimono, with the star quickly revamping her brand's name after cultural backlash from Japan.

Perhaps most-hyped, is SKIMS Swim, where buzz around an upcoming drop can cause nothing short of an online frenzy. In July 2022, Kim rocked a '70s look with bouffant blonde curls while modeling a teeny bandeau bikini from her brand. Introducing the SKIMS Metallic Collection, she posed all sunkissed in her busty swimwear, making headlines for the merch but also for showcasing her weight loss.

Kim Kardashian is also founder of her SKKN by Kim beauty and makeup brand.