Patrick Mahomes And Coach Andy Reid Debut New State Farm Spotlight

As part of State Farm's ongoing football campaign, Patrick Mahomes and Coach Andy Reid are collaborating with the brand for their latest commercial of the season.

The aim of the spot is to reunite the iconic duo with Jake from State Farm for the ultimate trick play—the “Bundle Rooski”—which helps fans save money by bundling their insurance.

This is by far the first time Patrick Mahomes and Andy Reid have partnered with State Farm.

In an email to The Blast, it was revealed that the new State Farm commercial gives fans and viewers a glimpse into the various dynamics of their close relationship beyond the field.

In addition to the "Bundle-Rooski," the campaign highlights a range of themes in other spotlights, from combining football with unexpected talents like Detroit Lions DE Aidan Hutchinson in the "Ballet Class" spot to featuring "Ted Lasso" character Dani Rojas in the "Bundle is Life" advertisement, which emphasizes how bundling home and auto insurance with the State Farm Personal Price Plan can help customers obtain affordable coverage.

According to the email, bundling serves as the cornerstone of State Farm's football season campaign this year.

The new "Bundle-Rooski" commercial kicks off with Patrick Mahomes and Andy Reid demonstrating the "Fumble-Rooski" to Jake from State Farm, which sparks Jake's idea for the "Bundle-Rooski."

“Or you can bundle home and auto and save money. The old 'Bundle-Rooskie,'” Jake suggests to Patrick.

“That's a better play,” the NFL quarterback acknowledges, while Andy Reid joins in, playfully noting that it’s “fun to say.”

The Kansas City Chiefs head coach then begins to say "Bundle-Rooskie" in a variety of accents as the camera zooms in on his face, leaving Patrick and Jake exchanging puzzled looks over Reid's antics.

"Bundle-Rooskie" isn't the only new commercial featuring Patrick Mahomes.

"Bundle is Life" is also debuting, which features Patrick alongside "Ted Lasso" star Cristo Fernández and State Farm’s mascot, Jake from State Farm. This campaign highlights the benefits of bundling home and auto insurance, showcasing the trio as they celebrate the humorous ways to blend football and soccer.

The advertisement was filmed in just one day in June at a high school football field in Kansas City, per Forbes. Cristo Fernández had a great time hanging out with Kansas City Chiefs quarterback Patrick Mahomes, who took selfies with Fernández and his sister, praised his soccer skills, and shared plenty of high-fives throughout the shoot.

In the past, Patrick Mahomes and Andy Reid have showcased their chemistry and camaraderie in State Farm commercials, typically incorporating humor and clever scenarios related to football and insurance.

The partnership with State Farm emphasizes themes of teamwork and strategy, paralleling the importance of bundling insurance policies for better savings and coverage, and marks a notable shift in the realm of sports marketing, expanding beyond just individual athletes to encompass coaches and teammates as well.

State Farm's strategy to feature key figures from the Chiefs illustrates a more comprehensive approach to athlete endorsements, highlighting the importance of a team's culture and its leaders in shaping the brand narrative.

State Farm announced that it garnered 415 earned media placements valued at over $20 million from a live stunt at a Philadelphia Eagles game last NFL season. During the event, Donna Kelce, mother of Travis and Jason Kelce, watched her son Jason play while sitting next to Jake, the fictional State Farm spokesperson.

“Earned media went crazy, as did engagement in social on X,” State Farm Head of Marketing Alyson Griffin recently told Marketing Dive, calling it “a lightning-in-a-bottle moment."

“The team was really smart because it alerted our measurement partners and said, ‘Something is happening. Let’s be ready to get the data.’ And we did. We got it really fast," Griffin continued. "And then we saw something we didn’t anticipate. We had three spots in the Eagles game and three spots in the Chiefs game later that night. The performance of the spots increased by 15 times after the stunt.”