Paris Hilton Sizzles In Daring Agent Provocateur Lingerie Campaign

Paris Hilton has once again captivated fans with her latest collaboration, starring in Agent Provocateur's fall/winter 2024 campaign!

The 43-year-old heiress, socialite, and media personality is the face of the renowned lingerie brand's newest collection, delivering bold and sultry looks that showcase her undeniable allure. The campaign, photographed by Greg Williams, highlights Paris in an array of daring outfits that are sure to turn heads.

In striking images, Paris poses in luxurious and revealing lingerie, effortlessly exuding confidence and style. Among the standout looks, she is seen sitting in the driver's seat of a vintage car, wearing a lace bra, matching underwear, and a garter belt paired with a pearl-infused choker necklace that bears the brand's initials. With her signature attitude, she tilts her sunglasses and places one hand on the steering wheel, perfectly embodying the fierce, seductive energy of the collection.

Another look features a black bra made of pearl beads, with the beads doubling as strappy sleeves. Paris' flawless poses—whether by the fireplace or next to a sink—elevate the campaign's sultry atmosphere. In some shots, she adds a touch of mystery by covering up with a shimmering grey robe adorned with pink straps, proving her versatility in modeling both revealing and elegant looks.

The fall/winter 2024 collection celebrates feminine empowerment and elegance, values that Paris has long been associated with. "It's the ultimate tribute to iconic femininity," Paris said in a statement obtained by Women's Wear Daily. "AP has always embodied empowerment and elegance to me, and to join them in this celebration of legacy is an honor."

Agent Provocateur's creative director, Sarah Shotton, also praised Paris, noting that the brand's relationship with the star is deep-rooted. "Paris is amazing, and she’s a huge fan of AP," Shotton said. "I made her some wedding lingerie and a special kimono for her. She’s a proper AP girl." The campaign emphasizes how Paris perfectly fits the brand’s ethos of boldness and seduction.

Paris' connection with Agent Provocateur stretches back decades. She even attended the launch of the brand’s Los Angeles store in 2000. The lingerie brand, which has been rewriting the rules of women’s fashion since 1994, explained its continued mission to empower and celebrate women across the globe.

"To kick off our thirtieth anniversary year, global icon, mother, businesswoman, activist, actor and DJ, Paris Hilton stars as The Provocateur," the brand shared on Instagram.

This partnership between the iconic socialite and the iconic lingerie brand feels like a natural extension of Paris' long-standing commitment to pushing boundaries in fashion and style.

Outside of the campaign, Paris has been keeping busy as she prepares to release her second studio album, Infinite Icon. Set to drop on September 6, the album marks her return to music after nearly 20 years. Fans are eagerly awaiting what's next for the multitalented star, whose debut album, Paris, was released in 2006.

While the lingerie campaign showcases Paris' sizzling and seductive side, her ongoing musical and business ventures continue to highlight her versatility as a global icon.

From lingerie campaigns to music and business, Paris remains an enduring force in popular culture. As she continues to evolve, her ability to blend fashion, empowerment, and entertainment remains unmatched.