Emily Ratajowski In Plunging Swimsuit Told 'Nobody Looking At Her Hair'

Emily Ratajkowski was driving fans to check out her glossy summer locks as she promoted haircare brand Kerastase on Instagram last month, but with a plunging swimsuit wardrobe, it looks like her followers were a little distracted. On July 26, the supermodel wowed as she fluffed up her flawless locks with Kerastase's Elixir Ultime Oil, sharing footage of herself while stripped to an eye-popping bathing suit. Honoring her ongoing partnership with the brand, EmRata went #ambassador as she highlighted the product's benefits, but one look at the comments shows a fanbase almost mocking her for showing off her curves.

Scroll for the video. Opting for a selfie feel, Emily posed with pouring sunlight over her as she waved the Elixir bottle before squeezing a little of the oil into her hand. Running it through her raven-colored hair, the 33-year-old flaunted her jaw-dropping cleavage in a plunging black swimsuit, going itty-bitty with a daring neckline and seemingly having her chest taking center stage. Stepping back a little to showcase her assets, Emily also wore gold necklaces to match hoop earrings, with a summery face of makeup bringing out her cute freckles.

In a caption, the runway queen wrote: "Refilling hair shine and nourishment with @kerastase_official for summer days and nights." Shooting up to become the most-liked comment, one fan gained over 1,000 likes for saying: "Sorry, literally nobody is looking at your hair!" Others shaded Emily Ratajkowski in what's become an ongoing thing on her IG — it's now been months of torment as Emily is routinely targeted for "always" being in a state of undress.

"How difficult it must be to be able to do something without showing your body," one fan replied. EmRata further faces criticism on this front on account of her identifying as a feminist, with some feeling that her carousels of bikini-clad images render her a hypocrite.

In May, Emily Ratajkowski ushered in new promo photos for her Inamorata swimwear line. Posing in a tiny patterned bikini and with an iced coffee, the mom of one hit up NYC streets for her shoot, one now raising eyebrows as fans allege that the brand has been deleting negative comments. "Why are you deleting comments?? A brand silencing consumers is not a good look," one fan replied. Over 150 others have liked the comment.

Despite the criticism, Emily is still doing well, and Inamorata continues its status as a cult brand. Also shared to promote the model's 2017-founded company was this photo, one coming as part of her "City Kini" shoot. In May, Emily Ratajkowski made fresh swimwear headlines for joining Good American as a brand ambassador.