Kim Kardashian Trolled Over '90s Makeup Transformation: 'Who Is This?'

Fans are ripping into Kim Kardashian for not looking like herself and profiting off black culture in the pictures for her '90s-inspired makeup collection.

The KKW Beauty founder is getting called out after dropping several snaps announcing her new collection on Monday.

"I'm so excited to announce my new 90’s inspired collection of all matte formulas," Kim tweeted. "I get a lot of my makeup inspiration from the 90’s and love how nostalgic this entire collection is."

Responses include fans who don't even recognize the star.

"Who is this?" one person wrote. "She’s so photoshopped she doesn’t even know what she looks like," responded another.

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Others are accusing Kim of stealing the look from black women and comparing her to icons like Aaliyah, Toni Braxton and TLC's Lisa "Left Eye" Lopes.

"Stop. Stealing. From. Black. Women." wrote a person.

"Kimberly. I thought we already went over appropriating black culture. Just cause you married Kanye doesn’t give you the right to imitate Aaliyah like this," commented another, while some are calling for a boycott of the collection all together.

"I’d like to take a stand and NOT support the KK brand until she publicly acknowledges the Black women she imitates," tweeted a follower.

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Several comments include memes of the late Aaliyah.

"She totally stole her look!!" and "Don’t disrespect Aaliyah like that" are just some of the responses triggering fans.

This isn't the first time Kim's been accused of cultural appropriation.

Earlier this summer, she faced another controversy when she announced "Kimono" as the name of her shapewear line.

As The Blast reported, Kim was accused of stealing and profiting off of Japanese culture.

Fans immediately called for a rebrand and even the Mayor of the Japanese city of Kyoto, Daisaku Kadokawa, asked her to reconsider the name.

Kim listened and has since announced she's changing the name, despite already branding 2 million garments with the logo.