Rihanna Set To Expand Fenty Empire With 'The Newest Fam On The Block!!!'

Rihanna is not satisfied with dominating the beauty and lingerie industries, and she is ready to launch Fenty Hair.

The singer-turned-billionaire-mogul recently announced her latest brand across her social media platforms, promoting her empire's expansion in a stunning one-minute teaser clip.

Rihanna is no stranger to rocking unique hairstyles and proudly celebrated her Fenty Hair brand with a new look.

The "Rude Boy" hitmaker announced the big news on Instagram, sharing a teaser video of her latest venture on her personal and Fenty business pages. She attached different captions to the posts, each radiating her excitement about joining the Hair industry.

The promotional clip captured Rihanna's love for sporting daring yet bold hairstyles, with her reviving one of her most famous looks from the early 2000s — a pixie cut. She flaunted the look at the start of the video and cued the teaser by asking, "Are you ready?"

Rihanna then walks through a suburban neighborhood as models with bouncy and sleek tresses flash across the screen. The singer captioned the post with her brand's launch date, writing:

"Ok, some of you guessed it - @fentyhair is the newest fam on the block!!! COMING 6/13.”

She also urged fans to sign up and get early access to Fenty Hair before anyone else, echoing similar sentiments to the caption of the second post on her personal IG page.

Rihanna dropped additional details about Fenty Hair on her Instagram page, sharing the same promotional video alongside her brand's commitment to hair care. Her message began:

"A new family is moving in! @fentyhair is pullin' up, and it's time to finally have the hair experience you've been waiting for."

"You know how much switching my hair up matters to me. I've had almost every texture, color, length, from weaves to braids to natural," the singer continued, adding:

"So I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!"

"It's time to play and get stronger by the style," she concluded. Her announcement received positive responses from fans across her IG pages, with many sharing their excitement for Fenty Hair's launch on June 13.

As stated, Rihanna's Fenty Hair announcement received excited reactions from fans, with one IG user declaring: "I waited so long for this moment, and I will finally be able to take care of my hair with the wonderful products of FentyHair."

"Ready to be a part of this campaign becauseeeeewhaaaaaat can't Riri do?" Another supporter echoed, while a third penned: "It's a Fenty world, and we are living in it."

Someone applauded Rihanna's growth, writing: "Building that Fenty empire!!!!" while one fan declared: "Can't wait to go to a Fenty stadium, wearing Fenty clothes, with a Fenty beat, after getting a Rih pixie cut with bangs using Fenty hair products."

Despite the love for Rihanna's new brand, some fans couldn't help but implore her to stay committed to music. "Also, don't let this distract y'all from the fact that we're still waiting on the lip liners!!!" An IG user reminded the singer.

The phrase "when one door closes, another opens" suits Rihanna's case as the launch of her latest Fenty venture coincides with the month she stepped down as the chief executive officer of her lingerie brand.

In June 2023, The Blast reported the Savage X Fenty co-founder opted out of the CEO seat after five years of leading the lingerie empire. She announced her resignation in a statement, revealing her replacement as Hillary Super.

Super was no stranger to the CEO role as she previously held the position at the Anthropologie Group, a famous clothing company. The report noted she would officially replace Rihanna by June 26, an outcome the singer wholeheartedly approved.

In her statement, Rihanna stressed that no one could better replace her than Super and praised her successor's wealth of experience in the job. "I'm so grateful and excited to welcome Hillary Super as our new CEO," she began.

"She is a strong leader focused on taking the business to an even higher level," Rihanna declared. Super echoed similar sentiments about her love for Rihanna and her lingerie brand, raving:

"I'm thrilled to join the Savage X Fenty family. The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring."