Lady Gaga's New Beauty Line Already Hit #1 During Amazon Prime Day
By Gary Trock on July 15, 2019 at 9:05 AM EDT
Jeff Bezos may owe Lady Gaga a steak dinner because her Little Monsters are killing it for the star's new cosmetics line during the opening hours of Amazon Prime Day.
Pre-orders for the 33-year-old star's beauty line, Haus Laboratories, launched Monday morning with six different collections available exclusively on Amazon.
Amazon
Quickly shooting to the #1 best seller in makeup sets is Gaga's "Haus of Collections," which contain all-over color, lip gloss and lip liner in 6-different sets.
The names of the collections are called;
Haus of Chained Ballerina, Haus of Dynasty, Haus of Goddess, Haus of Metalhead, Haus of Rockstar and Haus of Rose B*tch.
Haus Laboratories
Also dominating the top of the beauty charts on Amazon are Gaga's Le Riot lip gloss duo, which is available in shades of Hypocrite, Laced and Seductress.
The makeup won't ship out until it's released in September, but is allowed for pre-order exclusively by Amazon Prime members in connection with the online retailer's big day.
Gaga announced the upcoming line last week, telling fans, "When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup."
She explained that the character of Lady Gaga was created after, "watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true."
Gaga has been involved in every aspect of the company, from mixing the formulas to experimenting with different color shades. She says, "This is a labor of love and passion to be the Warhol of an artist I’ve always wanted to be."
