Jennifer Lopez Does Business In A G-String

Jennifer Lopez was in full business mode last week as she featured on her JLo Beauty brand's Instagram. The singer and actress, 54, turned heads as she leaned forward in an eye-popping, skimpy look, modeling a beyond-tiny G-string bodysuit and reminding everyone of her famous derriere. Sizzling as she bared her buns for a photo shoot promoting her merchandise, Lopez dropped jaws with her muscular legs, glutes, and arms, also putting on quite the curve show as she plugged her 2021-founded company. The post offered more than just a photo, with one lucky fan promised to win a pricey bundle of JLo Beauty merch, provided they followed the instructions to enter.

Scroll for the photo. Looking glossy as she angled her backside toward the camera, Jennifer leaned in a little to accentuate her enviable figure. Rocking a strappy, backless bodysuit in a classic shade of black, the "Love Don't Cost A Thing" hitmaker drew the eye from her sculpted arms and shoulders all the way down her toned back, making her built rear the focal point as she dazzled the camera.

Turning her head to the lens as she sported poker-straight long hair, Jennifer floored fans with her wrinkle-free skin, showing off a summery face of makeup complete with plenty of cheek and forehead bronzer. In a swipe right, fans saw gold-packaged JLo Body products. In a caption, JLo Beauty wrote: "Want to win glowing, summer skin?"

"We’re kicking off the official #JLoBeauty Summer Skin Challenge starting on 4/12. 8 weeks of treating our bodies to luxurious hydration and ultra-effective formulas for your best skin yet, just in time for summer. We’re giving 10 WINNERS The Ultimate Body Trio so you can join the challenge with us! See you 4/12," the brand continued, then giving simple instructions to enter. Fans had to like the post and tag a friend who'll be joining them on the Summer Skin Challenge.

JLo may take care of herself and have top celebrity trainers keeping her in shape, but for the star herself, looking good means feeling good, and it's all down to confidence. In June 2023, JLo Beauty shared this photo of Jen in a black bodysuit, writing: "For Jennifer, it’s all about confidence — when you feel your best, you look your best. She’s consistent with her skin and body care routines so she can strut her most confident self at all times, making #PowerMoves every single day."

Fans loved the vibes in this poolside shot as Jennifer ditched the high-brow posing for a melt-worthy smile. Stunning in her strappy peach swimsuit, the wife to Ben Affleck wore massive tinted shades and a simple bun hairdo, mixing summer sexiness with glam as she enjoyed some downtime.

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