Jennifer Lopez Promises 'Firm' Glutes In A G-String

Jennifer Lopez has capitalized on her world-famous backside, and she's been promising that fans can achieve the same physique. In 2022, the 54-year-old singer posed for a sizzling undies snap as she plugged her JLo Beauty brand, this time focusing on the Booty Balm she vows can make anyone's glutes "firm." Showing off her curves as she reminded fans of her gym-honed muscles, Lopez stripped down to a black underwear set, even braving a cheeky G-string finish as she bared her buns of steel. Fans flocked to the comments, and chances are, a fair few were also stocking their carts after seeing the post.

Scroll for the photo. Looking decades younger than her years as she stunned the camera, Lopez posed shot from behind, popping against the white backdrop with her golden tan while rocking a black bra and matching thong pair of briefs.

Shooting the camera a sultry stare in a swipe right as she smoldered with her long locks down, the Hustlers actress drew the eye to her curvaceous and impossibly toned rear, also flashing her snatched waistline and shapely arms as she reminded fans that age is but a number for her. Rocking a glowing face of makeup as she went sunkissed, JLo puckered up with a nude lip, also wearing plenty of rosy blush.

Upping the ante in both photos as she went from downward gaze to direct eye contact, JLo encouraged her fans to shop her 2021-founded brand as the "firm" and "flaunt" Booty Balm had just dropped.

"It's no secret that I believe our bodies are temples – they carry us through every stage of life and help us do amazing things. It was in part due to my feeling that we often neglect our bodies, but also because it's what my fans and beauty customers were asking for," Lopez told Allure as the balm dropped in July 2022.

Explaining her process further, the "Dinero" hitmaker continued: "When we dug deeper and asked questions about the areas of the body they wanted to care for, the booty consistently ranked at the top. So the goal was to create a product that addresses the things that we all think about when it comes to our booties."

In October 2023, JLo launched her capsule collection with Italian lingerie brand Intimissi, one she also fronts.

The above photo caught mad likes on Jennifer's Instagram as she posed all smiles in a white bra and panties, plus an open kaftan robe. The snap even landed on her feed just one day before her 54th birthday.

Speaking of her collection and of working with Intimissi overall, JLo stated: “Lingerie is deeply intimate — it’s an embrace that empowers you to feel free and beautiful."