NFL Wife Behind Taylor Swift's Custom Chiefs Jacket Lands Deal With NFL

Kristin Juszczyk, Designer Of Taylor Swift's Chiefs Jacket, Scores NFL Deal

Home / Sports / Kristin Juszczyk, Designer Of Taylor Swift's Chiefs Jacket, Scores NFL Deal

By Kelly Coffey-Behrens on January 30, 2024 at 12:45 PM EST

Kristin Juszczyk, the woman who designed Taylor Swift's iconic custom Kansas City Chiefs jacket that she wore during week one of the playoffs, has just scored a deal with the NFL.

The fashion designer makes clothes -- including crop tops, jackets, leg warmers, vests, and hats -- by cutting up and re-using NFL jerseys and other sports memorabilia to create her very own custom outfits.

Now, she has landed a licensing deal with the NFL.

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Kristin Juszczyk Lands Licensing Deal With The NFL

Taylor Swift is just one of many celebrities who have sported a custom-made outfit from Kristin, and Olympic gymnastics legend Simone Biles was also seen wearing a bubble vest representing her husband Jonathan Owens -- a player for the Green Bay Packers.

The same day Taylor wore her custom Travis Kelcejacket, Brittany Mahomes, the wife of Chiefs quarterback Patrick Mahomes, also wore a custom-made jacket made by Kristin.

Olivia Culpo, who's engaged to San Francisco 49ers player Christian McCaffrey, also wore a 49ers bustier during the NFL Divisional Round game earlier this month.

Now, Kristin has been granted a license and can use NFL logos in her men’s and women’s apparel designs, however, financial terms have not been released.

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Celebrities Rock Designs Made By Kristin Juszczyk

While her designs are becoming more popular thanks to celebrities rocking the looks, Kristin Juszczyk is no stranger to designing clothes utilizing NFL jerseys. In fact, she has been making game day outfits out of jerseys for quite some time now, explaining, “I started reworking old t-shirts, jerseys, and even footballs into fresh designs. I continue to challenge myself to create new styles and broaden my skill set.”

According to Kristin’s website, it all began when she found a love for sewing at a young age, but she admits, she never expected she would make a business out of it.

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“Everyone always asks if I studied fashion in college and the answer is no!” she wrote on her website. “Although, my love for sewing was kind of instilled in me at a young age. I spent countless nights crocheting with my grandma while watching ‘Wheel of Fortune’,” she adds.

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While she took a break from sewing, she then rediscovered her passion "when I decided to make a costume for Kyle [Juszczyk] and I."

She explained, "After finishing that project, I got a feeling like I’ve never felt before, a feeling like this is what I should have been doing my whole life. I then began reworking my game day outfits for Kyle’s games. I started reworking old t-shirts, jerseys, and even footballs into fresh designs. I continue to challenge myself to create new styles and broaden my skill set."

Kyle Juszczyk and the San Francisco 49ers are set to play in the Super Bowl, meaning it is expected Kristin will attend wearing one of her very own custom designs. Taylor Swift and Brittany Mahomes will also be attending as they cheer on the Kansas City Chiefs.

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