Lamar Odom Attracts HUGE, Kylie Jenner-Sized Crowd At Pop-Up Shop

Home / News / Lamar Odom Attracts HUGE, Kylie Jenner-Sized Crowd At Pop-Up Shop

By TheBlast Staff on March 5, 2018 at 4:29 AM EST

Lamar Odommay be taking cues from his former sister-in-law Kylie Jenner, as evidenced by the massive turnout for his pop-up shop.

The ex-NBA star announced a last minute pop-up shop earlier this month for Rich Soil, the clothing company he co-founded back in 2009 with ex-wife Khloé Kardashian.

Last month, Odom got the ball rolling on a relaunch of the company (minus Khloe, obviously) and celebrated Sunday with a pop-up shop inside the Glendale Galleria mall – and the turnout looked INSANE. Also interesting choice for Odom to set up in Glendale, where there is a heavy Armenian-American population and the Kardashians are considered "royalty."

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Odom took to Instagram to document the mall crowd as he spent the day signing basketball merch and selling Rich Soil gear.

Marketing via pop-up shop is a KarJenner favorite – Kylie notoriously attracts huge crowds with her popular Kylie Cosmetics pop-ups, while Khloe tried – and reportedly failed – the promotion tactic with her clothing line, Good American.

Is Lamar Odom's big comeback finally upon us? Only time will tell.

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