Jennifer Lopez goes behind the scenes in Intimissimi campaign

Jennifer Lopez Models Intimissimi Lingerie Following Heidi Klum, Leni Klum Backlash

Home / Top Stories / Jennifer Lopez Models Intimissimi Lingerie Following Heidi Klum, Leni Klum Backlash

By Kristin Myers on October 18, 2023 at 12:00 PM EDT

It looks like Jennifer Lopez is following in the footsteps of model Heidi Klum, 50, and her daughter Leni Klum, 19, who have previously partnered with the Italian lingerie brand Intimissimi.

Although the mother-and-daughter duo's image was splashed across billboards in Germany earlier this summer, the two also faced backlash from fans who thought that it was "weird" to see a mother posing with her daughter in their underwear.

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Jennifer Lopez Strips Down To Model For The Italian Lingerie Brand Intimissimi

Jennifer Lopez goes behind the scenes in Intimissimi campaign
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Jennifer Lopez has never been shy about flaunting her famous physique for her fans and the 54-year-old entrepreneur has no plans to slow down any time soon. She recently partnered up with the Italian lingerie brand Intimissimi to show off many new undergarments sets, including a lacy three-piece set that she modeled while stretched across a velour couch.

Although she has never been shy about showing off her curves, JLo revealed that she has had to do "a lot of reflection" to get to where she is now. While presenting her personal trainer Tracey Anderson with the Outstanding Achievement in Fitness award at the Daytime Beauty Awards earlier this month, she told E! Online, "I've been doing a lot of reflection lately, revisiting the past versions of myself to fully embrace the me of now."

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Jennifer Lopez goes behind the scenes in Intimissimi campaign
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She continued, "And I'm reminded of how much Tracy has inspired and encouraged me to celebrate every version of my body over the years and to continue to elevate as my own life and needs changed." The "Let's Get Loud" singer met Anderson just after she gave birth to her twins, Maximilian "Max" David Muniz and Emme Maribel Muniz, whom she welcomed in 2008 with her ex, Marc Anthony. Both boys are now 15.

However, she wasn't shy about her body when she stripped down to her birthday suit to celebrate the launch of her JLo Body by the JLo Beauty brand. "'Beauty has no expiration date' was always my personal mantra because I'm in a business where youth is glorified and people try to write, especially women, off at a certain time," she told People magazine at the time.

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JLo Gets Candid About Addressing Cellulite

Jennifer Lopez goes behind the scenes in Intimissimi campaign
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Cellulite is something that many individuals struggle with, which is why the "On The Floor" singer created the JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm ($65) as the debut product of her JLo Body line. "We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us," she told the magazine. "It was also the body part that our consumers wanted a targeted treatment for, and they couldn't find it on the market."

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She revealed that she has been thinking about a product like this her "whole life" after watching her mother's frustration with her cellulite. "I remember her wishing that there was some magic formula that was just going to make it disappear," JLo recalled. "And the truth is, we know that doesn't exist."

Jennifer Lopez goes behind the scenes in Intimissimi campaign
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However, she has worked with a team of scientists and chemists to create a product that uses pink pepperslim to help make stretch marks fade so they look less noticeable. The product also contains guarana seed extract to smooth the skin and peptides to boost collagen production. "We're not just taking a random cream and slapping my name on it," she said, adding that the product really "works" for those who use it consistently.

"A lot of people invest in skincare for their face, but they don't invest in self-care and skincare for their body," she explained. "I don't necessarily mean spending money, but instead taking time to cleanse, moisturize, use serums and masks. I want to normalize taking care of yourself. It's not a selfish thing. It's a nourishing thing. If you can't take care of yourself, you certainly cannot take care of anybody else."

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Jennifer Lopez goes behind the scenes in Intimissimi campaign
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In addition to helping consumers feel better in their skin, she also wants to emphasize that age is just a number. As she told the publication, "I believe you can look and feel amazing and sexy at any age. I really dislike the phrase, 'You look good for 40, or you look good for 30, you look good for 50.' How about you just 'you look good?'

Meanwhile, fans can check out Heidi Klum and Leni Klum modeling their new October 2023 Intimissimi collection – and see what the "America's Got Talent" judge had to say about the backlash - by clicking here.

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