Britney Spears Praises Remastered ‘Joy Of Cola’ Pepsi Ad For 2023 MTV VMAs

Pop star Britney Spears is excited to see her 2001 "Joy of Pepsi" ad make a return at the 2023 MTV Video Music Awards!

In 2001, the Princess of Pop did a commercial for Pepsi titled “Joy of Cola” which featured her dancing and singing for the brand. Now, for Pepsi’s 125th anniversary, they are releasing several remastered commercials, including the one that featured Britney Spears.

On Thursday, the Pepsi brand took to X, formerly known as Twitter, to share a video of the pop star singing and dancing for the brand. "Cheers to a true independent icon. We love you, Britney!" they wrote in the caption.

It appears that the brand got Britney’s seal of approval, as she released a statement to People magazine ahead of the 2023 MTV Video Music Awards, which will be held on September 12.

“It’s exciting to see Pepsi celebrating our 'Joy Of Cola' spot as part of the 125th anniversary celebrations,” she said in her statement. “This was such an iconic music video-styled spot that we shot 20 years ago, and [it] still resonates so much with fans." She also said that she was “excited to watch the spot re-air during the VMAs next week!”

In addition to Britney’s “Joy of Cola” Pepsi ad, the soft drink brand will also re-release Madonna’s “Like A Prayer” ad from 1989 and Tina Turner’s “We Got The Taste” ad from 1986. There will also be updates releases for Robert Palmer’s 1989 “Simply Irresistible” commercial and Ray Charles’ “The Right One Baby” ad that was first released in 1991.

These ads will now appear in high definition and feature enhanced color and remastered audio, Pepsi said in a statement to the magazine. Fans can catch all of the commercials airing during the 2023 MTV Music Video Awards on September 12, which starts airing at 8 PM ET.

When most people think of the 2001 MTV Video Music Awards, they probably don't think about a Pepsi commercial, especially where Britney Spears is concerned. Instead, many remember her iconic performance of "I'm A Slave 4 U" that featured her dancing with a large snake.

On Wednesday night, the pop star shared a video of the performance on her social media pages. In the caption, she wrote, “One of my favorite performances was with an albino python … I still remember how scared I felt when I was handed this snake and took the stage !!! I talked more about this performance and other favorites in my book #TheWomanInMe. “I can’t wait for you to read it on October 24.”

Fans had nothing but love for the pop star and her viral performance. “I bet it added a whole new level of adrenaline to the performance for you! You absolutely killed it though. Who knew, back then, how iconic it would become? Looking forward to the read,” one fan commented.

“You were transcendental, Britney. Really, there will never be anyone like you. The VMAs were never the same without you performing in it! Once you’re ready, come back and we will be here for you,” another follower wrote. Although Britney has previously indicated that she has no intention of touring again, Madonnaseems to be trying to get her on stage in Los Angeles for one of the stops on her Celebration tour!

Fans will keep their fingers crossed!