Kendall Jenner Reportedly Bags Lucrative Cosmetics Sponsorship With L'Oreal

Kendall Jenner has scored a new mega-millions sponsorship deal.

Although she has yet to publicly confirm it, it is believed that she is the latest ambassador for cosmetic giant L'Oreal, whose products she donned for the Met Gala in 2023.

The company has shared several posts on its Instagram account in recent days, teasing the partnership with the reality star.

Reportedly valued at $11 million, the deal is seen as a strategic move by L'Oréal to target a younger demographic and enhance its social media presence.

Keep on reading to learn more.

According to The Sun, Jenner has added to her burgeoning list of sponsorship deals by bagging an ambassadorial role with L'Oreal.

L'Oréal is renowned for its extensive range of beauty and personal care products, spanning skincare, haircare, makeup, and fragrance and catering to diverse preferences and needs.

As for Jenner, her partnership with the brand is reportedly valued at $11 million, although the duration of the contract remains undisclosed. The collaboration adds her to the list of celebrities who have served as ambassadors for cosmetics giants, such as Beyoncé, Scarlett Johansson, and Penelope Cruz.

It comes after the beauty mogul was seen at the 2023 Met Gala donning several products from L'Oreal.

The reality star, who came to the event decked out in a Marc Jacobs sequin bodysuit with floor-length sleeves, glammed up with the brand's 24-Hour Fresh Wear Foundation and its Color Riche Intense Volume Matte Lipstick.

A recent report shed light on the possible reason behind L'Oreal's decision to sign Jenner.

The company reportedly did so because they hoped to use the model to attract younger customers to their offerings.

"'This is a great signing that shows L'Oreal is moving with the times," brand expert Nick Ede told The Sun.

He also hinted that signing Jenner was a better path for the brand to get more social media traction than bringing on another actress.

"Signing a reality star rather than another actress shows that they recognize the importance of social media," he added.

Although L'Oreal has teased that they have signed on a new brand ambassador in several videos on their Instagram account, they have yet to confirm that the new person is Jenner. The reality star has also kept silent about the alleged deal ahead of an upcoming unveiling.

Despite no announcement, fans in the comment section of L'Oreal's posts have already connected the dots and drawn their own conclusions. Several of them penned the reality star's name, while others shared their excitement over the signing.

One post on L'Oreal's Instagram page had the caption, "Ssh, our new ambassador has a message to share, and she's worth listening to. Are you ready to meet her?"

The company added to the post a short clip that had the voiceover of a woman suspected to be Jenner.

Another post featured a woman posing for a picture in a brown shirt, although her face was obscured by a clapperboard used for directing shoots.

The post's caption read, "Lights, camera, action! Can you guess who our new L'Oréal Paris ambassador is?" 

It remains to be seen how Jenner's new deal with L'Oreal will pit her against her sister Kylie, who owns Kylie Cosmetics.

The duo have previously worked together, with their most notable project being the Kylie Cosmetics x Kendall Jenner Collection.

The eight-piece collection, which debuted midway through 2020, featured a range of makeup products, including a 15-pan eyeshadow palette, a variety of glosses, lip kits, blush, balm, bronzer, and Kylight sticks.

Part of the profit was donated to an organization that focuses on protecting and defending the human rights of black transgender people.

Over the years, Jenner has also garnered a lot of working experience with other top brands such as Adidas, Tiffany & Co., Longchamp, Calvin Klein, Fendi, and Marc Jacobs. She also collaborated with Estée Lauder from 2015 until 2017 as the face of their Estée Edits collection.