Rihanna Steps Down As CEO Of Savage X Fenty After Five Years
By Afouda Bamidele on June 26, 2023 at 3:00 PM EDT
Rihanna's days in the chief executive seat at her lingerie empire are over — the former CEO brought fresh blood to lead her Savage X Fenty line into a new era.
The Barbadian beauty rose to fame as a Pop star, blessing the world with hit after hit before focusing on the fashion industry. While fans begged for a new album, the 35-year-old dominated the style scene with her inclusive designs.
After serving as the chief executive officer for her brand since its 2018 foundation, the "B***h Better Have My Money" songstress is ready to let someone else take the reigns. Having a good eye for people, the soon-to-be mother of two found the perfect successor to continue her work.
Rihanna Appoints New CEO To Direct Her Savage X Fenty Brand
Five Years after co-founding the famous lingerie brand, the nine-time Grammy winner was stepping down as CEO Of Savage X Fenty. The "Umbrella" singer announced her resignation in a statement shared with Vogue Business.
Replacing the Fenty Beauty founder was Hillary Super, a woman with a wealth of experience. The new successor previously served as the CEO of Anthropologie Group, a famous clothing company.
According to the report, Super shall officially embrace her new role on June 26, a switch the "Lift Me" hitmaker was ready for. The Barbadian beauty raved about her brand's growth in her statement with the words:
"It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years."
Claiming that this change was only a tiny step towards the lingerie company's goals, Rihanna continued: "This is just the beginning for us, and we're going to continue to expand in ways that always connect with the consumer."
Giving a special shout-out to her successor, the "Valerian and the City of a Thousand Planets" actress praised her replacement as a perfect fit. "I'm so grateful and excited to welcome Hillary Super as our new CEO," the entertainer chimed.
"She is a strong leader focused on taking the business to an even higher level," the soon-to-be mother of two declared. The 35-year-old's words were not an exaggeration, given Super's stellar record in the fashion industry.
Apart from serving as the CEO of Anthropologie Group, the businesswoman previously worked for other famous retailers like Guess, Gap, Old Navy, and American Eagle. Like her former job, Super held leadership positions at these organizations.
The new Savage X Fenty executive's achievements were recognized in 2017 as she made the list of US "Forty Women to Watch Over 40." Super was honored for her commitment to breaking stereotypes in the fashion industry alongside her vision to revamp retail.
Although she was hailed as an important figure in the clothing game, Super expressed joy as a member of Rihanna's exquisite brand. "I'm thrilled to join the Savage X Fenty family," the new CEO gushed to the media outlet.
"The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring," Super declared. Although Riri was no longer CEO, the entrepreneur retained her role as the new executive chair.
The 12-Time Billboard Award Honoree Commemorated Her Brand's Fifth Anniversary With A Lingerie Photoshoot
A month before announcing her resignation as CEO, the 35-year-old celebrated her lingerie line's fifth anniversary with a sexy photoshoot. Taking to her Instagram page, the soon-to-be mother of two flaunted her baby bump in tantalizing pictures.
Stripping down to her underwear, the "Where Have You Been" singer looked stunning in an all-black ensemble. She donned a plunge bra with shorts, flaunting her radiant caramel skin, irresistible curves, and multiple tattoos in the risqué two-piece.
She paired the lingerie with open-toe black stilettos matching the grunge vibes with her raven-black hair styled into bangs. In the carousel of images, the 13-time AMA recipient evoked "The Office" series nostalgia as she danced and tossed papers in a copy room.
Rihanna captioned the fun post, "It's giving…call HR!!" The "Work" artist's sexy photoshoot received positive responses from fans. Many fawned over the entertainer's baby bump while others played along with her HR joke with someone writing: "What's HR going to say???? She's the CEO!!!"
