50 Cent is a man of his word — he said he had a deal with Bellator MMA and it turns out he actually does!
The two sides announced a new partnership and licensing deal — which includes an apparel line featuring 50’s trademarked phrase, “Get the Strap.”
“I am excited to partner with the Bellator Viacom franchise,” 50 said in a statement. “Mixed martial arts yields some of the most action-packed events in the world. I’m excited for people to see how I plan to shake up MMA with the integration of my ‘Get The Strap’ trademark.”
50 Cent’s previous claim about having a deal with Bellator is the centerpiece of a defamation lawsuit filed against him by the website HipHopDX.com.
As The Blast first reported, HipHopDX is suing 50 and accusing him of tarnishing their reputation by branding them as “fake news” in an Instagram post earlier this year.
The two sides are battling over a story the site did about him claiming to have sold the trademark to “Get the Strap” to Bellator MMA, which the website said was not true, despite his claim he had done a million-dollar deal with the MMA company.
In his response to the suit, 50 Cent claims the website is threatening his freedom of speech with their lawsuit, calling it “an affront to the fundamental protections to free speech by the First Amendment of the U.S. Constitution.”
The rapper said he and Bellator MMA are actually working on a deal and therefore HipHopDX’s story was “fake news.”
Turns out he was right … so we’ll see how that affects the lawsuit going forward.