Travis Scott Wants You To Golf With Air Jordans
By Arthur Boiron on June 10, 2023 at 10:00 PM EDT
A few weeks ago, it was announced that the Air Jordan 1 Low Travis Scott Olive was the last Air Jordan 1 in collaboration with the rapper. Well, it seems like Nike, the Jordan Brand the rapper didn't want it to end after all because they have just announced a new collaboration on the model.
Or maybe not. The new collaboration that has leaked is not precisely an Air Jordan 1 Low; It's an Air Jordan 1 Low Golf, the Air Jordan 1 that has been designed especially for Golf. But why release such a model? What's the history between Travis Scott and Golf? And will it be hype? Let's answer all those questions.
Golf has become Fashion Recently.
Travis Scott is not working on an Air Jordan 1 low Golf only for pleasure because someone happened in the US recently. It seems like Golf and Fashion are becoming closer and closer. Named "Quiet Luxury," this new classy style linked to Golf appears to take over the streetwear cycle long since the 2000s. Initiated by the famous TV Show "Succession" on HBO, this style marks the arrival of a new generation of clothes and styles for stars and designers.
But what does that mean? It means fewer logos, more classic shapes, and the return to regular clothing. No more big, no more baggy, no more chains, just jeans, chinos, polos, caps, and sunglasses, as simple as that. And, of course, when we talk about Golf clothes, it is precisely that style. In May, the newspaper Hypebeast said Golf was "the new era of luxury fashion," who was posing near the article? DJ Khaled, a streetwear icon, is wearing a polo in front of a Louis Vuitton Golf Caddie.
Travis Scott Wants To Be Part Of That New Fashion Style
When we talk about Fashion these last years, in terms of influence and impact, we can talk about Kanye West and his brand Yeezy, of course, about Virgil Abloh and Off-White, but also Nike and their famous collabs with Travis Scott. And, of course, when something new like this Golf Fashion comes in, Travis Scott has to be there and work on some items to be up to date. Travis Scott has been a prominent actor in the streetwear style these last years, collaborating on the Air Max 270, the Air Max 1 but of course, and before all, the Air Jordans.
Of course, he doesn't yet wear those polos and belts like golfers in his pictures, but he wants to enter this new medium before it becomes expected. That's why he or others decided to leak photos on a new Air Jordan 1 Low Golf in collaboration with him. But what's the difference between a normal Air Jordan 1 Low and an Air Jordan 1 Low Golf? Well, first of all, contrary to the usual Air Jordan 1 Low, the Golf version is always in stock on Nike's website, but there are only a few changes instead of the different outsole. But what about the Travis Scott Air Jordan 1 Low Golf?
What Does the Air Jordan 1 Low Golf Travis Scott Look Like?
Well, It's the same story, almost the same as another Air Jordan 1 Low Travis Scott but with new minor details that have changed. As you can see in the picture, these are almost a mock-up version of the Air Jordan 1 Low Travis Scott Reverse Mocha but with different colors. For example, we have a black swoosh instead of a cream swoosh, and the mocha color seems slightly lighter than the classic one. Also, the tongue has changed and has the Jordan Golf logo, with a yellowish color around the black logo.
People on the internet didn't react very well for now since some said this looks like the classic Reverse Mocha but ugly, and some others criticized the fact that, again, Travis Scott is launching an Air Jordan 1 Low instead of a new model like the Jordan 7 that was awaited. However, this doesn't change the fact that people will try to cop with it for sure, and for most of them. Unfortunately, it will not be to Golf, and that's not a problem for Travis Scott because he wants to make the Golf clothing usual in the street to fit it this new style that is emerging.