Heidi Klum and daughter Leni star in Intimissimi lingerie campaign

Heidi Klum and Daughter Leni Klum In Lingerie Appear On Billboards In Germany!

Home / Stars / Heidi Klum and Daughter Leni Klum In Lingerie Appear On Billboards In Germany!

By Kristin Myers on May 2, 2023 at 1:30 PM EDT

Model Heidi Klum and her daughter Leni Klum are appearing on billboards all over Germany thanks to a new lingerie ad!

Both the 49-year-old model and her 18-year-old daughter took to Instagram to promote the ad, which features the two women standing side by side in lacy lingerie.

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Heidi Klum And Daughter Leni Klum Hold Hands While Promoting Intimissi Lingerie

Intimissimi ad featuring Heidi Klum and Leni Klum
Instagram | Heidi Klum

On Tuesday, both Heidi Klum and her daughter took to Instagram to show off their new ad for the Italian lingerie brand Intimissimi. In one of the photos, the "America's Got Talent" judge is standing on the right in a lavender color two-piece lingerie set that is decorated with white floral trim.

Her daughter, Leni, stands beside her wearing a white floral lingerie set that has colorful beads on both the top and bottom of the fabric. She is also wearing a long-sleeve silk blouse that she wears open to show off the lingerie.

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Intimissimi ad featuring Heidi Klum and Leni Klum
Instagram | Heidi Klum
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In the caption of her Instagram post, Heidi wrote, "Yiiiipppppiiiiiiii our new @intimissimiofficial campaign is here. You can discover #theartofitalianlingerie online and in all Intimissimi stores. If you see me and @leniklum on billboards all over Germany … tag us and we’ll share our favorites on our stories! #intimissimi #heidixintimissimi #ad."

She also repeated the message in German, writing: "Yiiiipppppiiiiiii unsere neue @intimissimiofficial Kampagne ist da. Du kannst #theartofitalianlingerie online und in allen Intimissimi Stores entdecken. Wenn du mich und @leniklum auf Plakatwänden in ganz Deutschland siehst … markiere uns und wir teilen unsere Favoriten in unseren Stories! #intimissimi #heidixintimissimi #ad."

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Although Heidi does not allow comments on her Instagram post, Leni did, adding a few new photos that feature the two posing together without the trademark.

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Fans Have Nothing But Love For 'The Legend' And Her Daughter!

Intimissimi ad featuring Heidi Klum and Leni Klum
Instagram | Leni Klum

In her Instagram post, Leni also shared a few photos that didn't feature the Intimissimi logo. Her caption was also a little shorter, and only in English. She wrote: "Our new @intimissimiofficial campaign! Find my mom and I on billboards all over Germany and tag us if you see it!! Explore the new collection now online and in all Intimissimi stores. #intimissimi #theartofitalianlingerie #lenixintimissimi #ad."

Fans had nothing but love for the two posing together. “Legend and legend’s daughter,” one fan commented. “You look like sisters,” another follower wrote. “Big slay,” a third fan chimed in. “Two amazing women!” another follower agreed. “Unbelievable how good Heidi still looks. The best mother-daughter couple,” another fan shared.

Intimissimi ad featuring Heidi Klum and Leni Klum
Instagram | Leni Klum
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However, there were some of Leni’s followers that actually thought that Leni is looking better than Heidi! “The daughter is more beautiful than the mother,” one fan commented. “Wow, mom can’t keep up anymore,” another follower, However, not everyone was a fan of Leni, as one took issue with her use of only English in the caption of her post.

“Why don’t you learn German if your market is in Germany?” one user asked. “She speaks and understands German,” another user replied. “Also, Intimissimi is sold worldwide. So where’s your problem?” Comments like that are probably why Heidi forced her daughter until she was older to start her modeling career!

Heidi Klum Stopped Her Daughter From Modeling When She Was 12

Heidi Klum and daughter Leni set pulses racing in red lingerie. The pair star in a new campaign for Italian underwear and accessory firm, Intimissimi. German supermodel Heidi, 49, and Leni, 18, her daughter with Flavio Briatore, previously starred in a campaign for the brand. They pose here in red ahead of Christmas. Editorial usage. Credit Courtesy of Intimissimi/MEGA. 22 Nov 2022 Pictured: Heidi Klum and Leni Klum [Leni Olumi Klum] for Intimissimi. Photo credit: Courtesy of Intimissimi/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA920073_002.jpg) [Photo via Mega Agency]
MEGA

In an October 2022 interview with PEOPLE, the aspiring model admitted that she wanted to be a model ever since her mother stopped her from starting a modeling contract when she was 12 years old.

“I was stopped in a Brandy Melville when I was 12 and they asked me to model for their clothes,” she told the magazine. “I was freaking out because Brandy Melville was my favorite at the time. It was the only place I went shopping.”

“I said ‘Mom, Mom, guess what? Brandy Melville wants me to model. Please, please.’ And she was like, ‘Absolutely not.’ I was really sad about it, but in the end she was right,” Leni confessed. “And I feel like that's what sparked me to want to model more.”

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Heidi and Leni Klum
Instagram | Leni Klum

However, she didn't have to wait long, as she booked her first modeling gig with German Vogue when she was only 16. Although she is still pursuing modeling, she recently moved from Los Angeles to New York City to study interior design.

However, that hasn’t stopped the young model from flying to Milan to walk the runway in between classes. Or modeling for lingerie ads and appearing on billboards all across Germany with her famous mom!

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