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Caitlyn Jenner Reminded Of Her Own Modeling Work Amid Nike Backlash

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By Kay on April 8, 2023 at 6:15 PM EDT

Caitlyn Jenner is so over Nike following the masses and being peer pressured into hiring an unconventional model for the 'likes.'

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Caitlyn Jenner On A Tirade

Caitlyn Jenner and Kendall Jenner hug each other goodbye after having dinner at Nobu Malibu
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The former athlete disagrees with the athletic brand's decision to be all-inclusive to the lengths they are taking to. Jenner, who transitioned several years back, has regularly commented about trans rights.

Jenner was bothered that transgender model Dylan Mulvaney was the new face of Nike. She shared her pictures on IG and TikTok, announcing that she and Nike and changing the narrative.

"Home momentarily and leaning into comfortable workout wear life with @nikewomen's newest Zenvy leggings and Alate bra! They're so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner," she wrote in a post, casually mentioning that she is working with Nike.

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"As someone that grew up in awe of what Phil Knight did, it is a shame to see such an iconic American company go so woke!" she wrote on Twitter. "We can be inclusive but not at the expense of the mass majority of people and have some decency while being inclusive. This is an outrage."

Many people were outraged by the comment and felt that Jenner should be more supportive. Others agreed that Nike gave in to peer pressure. Jenner never backed down and responded to those who dared to comment.

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Caitlyn Jenner Reminded Of Her Modeling Campaign

Caitlyn Jenner Reminded Of Her Own Modeling Work Amid Nike Backlash

Many quickly called Jenner a hypocrite for being so bothered by Mulvaney when she signed on to model female clothes for H&M soon after her transition. The New York Post promptly tagged her in their thoughts on the hypocrisy, and Jenner bit back continuously.

"@nypost, the outrage I had was the double standard on the difference in treatment of Allyson Felix by Nike. I'm not hypocritical about my H&M collab (I'm an athlete with a long history of athletic endorsements, including that one). Shame on you for calling me a hypocrite," wrote Jenner, who was offended by their opinion.

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Caitlyn Jenner Reminded Of Her Own Modeling Work Amid Nike Backlash

Unfortunately for Jenner, they weren't the only ones ready and willing to call her out. "Sounds like you are jealous. Nike didn't ask you. You would have jumped all over that. Girl, bye," calls out one follower.

One follower dropped a photo of Jenner modeling for H&M and asked, "This you?"

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Caitlyn Jenner Misgendering One Of Her Own

Caitlyn Jenner attends her daughters Kendall Jenner 818 Tequila party at Soho house in Malibu
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Another follower felt that even if she didn't like the campaign and Nike's choices, she didn't need to intentionally misrepresent someone who had been through similar struggles as herself.

"Not you posting an article that intentionally misgenders a beautiful Trans woman.

Girl, you are a disgrace. You are misery just looking for some company, aren't you?"

Another follower wondered: "So transwomen you don't personally like are men? How does this work? Why are you mad, as an athlete and transwoman, that Nike is supporting other transwomen? What exactly are you outraged at here? That black women are paid less? No, that's not it, is it?"

Jenner eventually stopped replying to people, but the slamming continued with her followers reminding her that she should stay humble because she isn't very different.

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