Christina Aguilera launched her sexual wellness brand, Playground, with stunning photos to promote it. The musician and actress is the Chief Brand Ambassador and Co-Founder of the sex-positive brand.
Apart from improving the quality of sexual intimacy and satisfaction, Playground was created to remove the “Stigma” that comes with sex. Aguilera believes it is an “essential” part of human life that should be discussed publicly.
The women-centered brand is focused on female sexual needs, as she plans to change the narrative around women’s sexuality. She noted some essential ingredients in the products, like Vitamin E in the lubricant.
Read on to find out more.
Christina Aguilera Launches New Sex-Positive Products
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Aguilera, 42, shared photos of herself in a stunning black dress to promote her sexual wellness brand, Playground. The sex-positive brand is centered around women and seeks to destigmatize female sexuality.
She explained further on the products in a statement released on Tuesday, per the Daily Mail. The “Can’t Hold Us Down” singer said her brand will “improve sexual wellness for all” through the new intimacy package. Aguilera will also use her position as a co-founder to bring up sex-related issues to create a more acceptable environment for the topic.
Aguilera promoted the products on her Instagram page with an important caption, noting that sex is an “essential part of our overall wellness.” She tagged Playground’s official handle and added, “EVERY part of your body, not just your hair or your face, deserves to be pampered.”
The Products Are Women-Centered
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Three co-founders will manage the female sexual positivity brand; Aguilera, Catherine Magee, the CEO, and Chief Product Officer, Sandy Vukovic. The brand is female-centered because Aguilera is passionate about ” shifting the narrative around female sexuality.” The singer’s statement noted as well that the “female perspective” would be kept “at the forefront” while tackling the stigma around sex.
The star posed alongside her co-founders in an Instagram clip to promote the brand. In the caption, she wrote, “I’ve spent my entire career encouraging everyone, but especially women to feel empowered while owning their sexuality! The better you feel about yourself, the better you can live your life and own EVERY capacity of it!”
Aguilera noted how proud she was to be part of the founding team of the “amazing women-owned brand that’s committed to making sexual wellness products more accessible and FUN for all!” In response to her post, several fans congratulated the “Genie In A Bottle” singer on her new project. An Instagram user pointed out that the products were vegan and noted, “I’ll buy for sure!”
Christina Aguilera’s Products Will Increase Sexual Satisfaction
According to Daily Mail, Playground products focus on increasing “bliss” and sexual satisfaction “in the bedroom.” The company explains that connecting with one’s partner on a “deeper” level is easier when they have a good sex life.
The company noted that the products were “Intentionally designed” for women’s “unique needs and desires.” They target the libido and sexual mood of users to increase the quality of their performance and experience.
Playground products are particularly confident in its ability to change female sexual health for the better because the brand was “founded and formulated by women, for women.” Sexual health is equally essential to the brand, as it believes that female sexual wellness should be taken as seriously as intimacy and satisfaction.
They Contain ‘Chemistry Enhancing’ Ingredients
Per Daily Mail, the company revealed some important components of their products, including “chemistry enhancing” ingredients. The company claims their “proprietary formulas contain innovative biotech formulations” and lists Ashwagandha and Black Cohosh as some of them.
Playground products boast “clean, natural, water-based personal lubricants” created to “spark all five senses and multiple erogenous zones.” The sexual wellness brand’s products contain vitamin E and bamboo extract, which imitate “natural lubrication.”
It also contains “hydrating hyaluronic acid” to aid the moisturizing and lubrication. Of the variety of lubes, including Mini Escape, After Hours, and Love Sesh, Aguilera’s favorite is reportedly Date Night.