Cardi B is rumored to be the next big thing in the beauty biz.
According to several reports, the rap star is preparing to release a makeup brand named after her two children Kulture and Wave.
Is Cardi Following In Kim, Kylie & Selena’s Beauty Footsteps?
In 2021, her company Washpoppin Inc. filed to trademark “Bardi Beauty,” which led many to believe she was following in the makeup mogul footsteps of Kylie Jenner, Selena Gomez and Kim Kardashian.
Kylie famously started Kylie Cosmetics, which shot her to billionaire status.
Kim followed suit with SKKN and Selena Gomez owns Rare Beauty. Several other celebrities have also started beauty brands.
The trademark covered a bevy of different products including cosmetics, fragrances, haircare, skincare and nails.
She Trademarked “Bardi Beauty” In 2021
However, that is absolutely NOT the case. This came directly from Cardi.
According to reports, Cardi does not yet have a beauty product line ready for release, but that doesn’t mean she won’t release something in the future.
Sources close to her revealed to TMZ that she will most likely put something out in the coming years.
In addition to NOT releasing a beauty line, Cardi has been hard at work on mom duty.
Over the weekend, she shared a video of her two children sick in bed. She captioned the video, “Two down and I might go down with them.”
Hopefully she doesn’t go down, but her McDonald’s meal just might.
Cardi and her husband, Offset, teamed up with the fast food franchise for “The Cardi B & Offset Meal.”
Franchisees believe they are not a good fit to represent the values of the Golden Arches.
Franchisees Don’t Think Cardi & Offset Represent McD’s Values
The Blast recently reported that franchise owners are banding together to slam the brand and the recent decisions they are making in the name of branding.
Some are removing the advertisements from their store windows.
They are also refusing to see merchandise that is a part of the promotion.
They think that Cardi B and Offset are not pictures of family-friendly values.
I mean… she does have a song about wet a** p***y.
The majority of the complaints have come from franchise owners from the Southeastern and mid-Atlantic regions.
They have been really kicking up a storm about the partnership. They cited the McDonald’s Golden Arches Code that reads, “musical partnerships associated with content that includes offensive language in the lyrics.”
Unfortunately for them, the higher-ups don’t to seem care.
The music collaborations have become a backbone for McDonald’s to connect to their younger fanbase. The popular couple is not the only one who had the opportunity to partner with McDonald’s the likes of Travis Scott and Saweetie have had meals in the past.
The food giant’s chief marketing executive in the U.S. Tariq Hassan reportedly told sources “Across our marketing, we’re focused on putting McDonald’s at the center of culture.” They have already put this into practice with those we mentioned above and more like the band BTS and J Balvin.
