Jessica Simpson Caught With Valentine's Dress Blown Up

JessicaSimpsonStyle/Instagram

Jessica Simpson's dress flew right up today and the cameras caught it. The 40-year-old actress, singer, and "Open Book" author today played a savvy game, slipping out of her entertainment shoes and into her entrepreneur ones, appearing in a new photo for the Jessica Simpson Style brand. Jessica's label, turning $1 billion in 2015 sales, is now stronger than ever, with the "Dukes of Hazzard" star's sizzling promos likely responsible for the healthy profits. Today showed some healthy skin. Check it out below.

JessicaSimpsonStyle/Instagram

Scroll for the photo. It comes as Jessica makes headlines both for closing 2020 by inking her massive Amazon multimedia deal, and, in 2021, finding herself caught in the snow wearing only a snakeskin bikini. Ditching the swimwear for something a little more covered-up today, Jessica appeared blasted all over her IG stories and looking drop-dead gorgeous.

The photo showed the mom of three's staggering 100-pound weight loss, with Jessica seeming to have lost the inches in all the right places.

JessicaSimpson/Instagram

Jessica, shot outdoors and backed by fields and a setting sun, was looking all carried away in a sleeveless and red pattern maxi dress, with the blonde sporting her trademark hat as she flashed her super shapely legs. A gust of wind had blown the dress right up, but it's never trashy with Simpson, who recently went bare-legged in a bathrobe shot to promote her range's new self-care range.

"Love is in the air," text read, with "SHOP VALENTINE'S DAY" encouraging fans to spend some $$$.

JessicaSimpsonStyle/Instagram

Quickly reposted to Jessica Simpson Style for a permanent post, the photo received a new caption within hours of appearing on stories. "Love is in the air ❤️ Valentine’s Day Edit is now live with our best-selling Gabbie dress in a brand new color!" the brand wrote.

Jessica continues to make headlines for having dropped 100 pounds in just six months after welcoming third baby Birdie Mae in 2019, walking up to 10,000 steps a day and following an egg-heavy diet to shift the weight. See what she ate below!

JessicaSimpson/Instagram

Jessica has since revealed she can actually barely stomach eggs anymore - cakes only, with 2019 seeing trainer Harley Pasternak tell Hollywood Life:

“She would eat one whole egg and three egg whites for breakfast, scrambled with a bowl of blackberries. For lunch she would have a salad with grilled chicken and grilled fish with salad and vegetables for dinner. As for snacks, she would have almonds and sometimes green beans with Parmesan cheese on top. She was very disciplined."

It ain't all praise on the weight loss front, though. Scroll for the birthday photo that had Instagram calling Jessica "way too skinny."