Jessica Simpson wants you grabbing her snakeskin bikini while out in freezing snow. The 40-year-old actress, singer, and “Open Book” author yesterday slipped right out of her entertainment shoes and into her brand ambassador ones, with media outlets now bursting at the seams over her snow bunny and poolside swimwear promo. Jessica Simpson Style, turning $1 billion in 2015 sales, is going stronger than ever – big surprise, given that its hot CEO keeps popping up in promos. Check it out below.
Scroll for the snow bunny bikini action. Jessica, who last year slurped spaghetti in kitchen stilettos to sell her clothing, was back in bombshell mode on Tuesday night, posting with a snow-blanketed outoor pool setting, steam rising from the water, and in the tiniest of tight snakeskin two-pieces.
The photo, flaunting the 100 pounds Jessica dropped in 2019, also came with the “Dukes of Hazzard” star in an open, faux fur-piped coat, plus stark white and wedged bootie heels as she looked rock-hard.
Jessica, smoldering and with her steely thighs and calves on show as she made January 2021 a “Hot Girl Summer,” was quick to repost the photo to her IG stories, this time adding in a little incentive to shop. The mom of three wrote: “Grab my swimsuit” while encouraging viewers to “swipe up.”
Jessica, who made late 2020 headlines for inking a massive multimedia deal with Amazon, is seemingly raking in the cash every which way right now. See her pandemic cash cow below!
Jessica made headlines fairly on during the pandemic for seeing “Open Book” experience a spike in sales over COVID as millions lead new lives from home. The singer then wound up in the news with her brand dropping its “Fiend” fragrance, with JSS also branching into cosmetics. In fact, the homewear department of the label even brings in 8-year-old daughter Maxwell designing bed linens.
The snow bikini snap has led to backlash, though. “Whoever edited this photo needs to be fired,” is the top-liked comment. See more photos below!
Jessica, who has faced allegations of cosmetic lip injections and wasn’t too popular with her third-eye selfie recently, now sees fans questioning if the image was subject to digital editing. “I see two different legs,” a fan replied.
Jessica continues to make headlines for her weight loss, having dropped a staggering 100 pounds in just six months last year after welcoming third baby Birdie Mae. Last year, she admitted her high weight was close to 300 pounds. Scroll for her jaw-dropping poolside yoga snap!