Iggy Azalea is ditching her bra and getting paid for it. The 30-year-old rapper and mom to April-born son Onyx lit up the platform on Sunday, with her 14.1 million followers getting two reminders – the body-ody hasn’t gone anywhere, and nor has the endorsement potential. Iggy, who recently promoted reality star Kim Kardashian’s SKIMS Cozy Collection, was back to ensuring her fans are influenced with something decidedly affordable, with her weekend update coming as a Fashion Nova plug. Check it out below.
Scroll for the photo. It comes as Iggy makes headlines for admitting she lost 20 pounds post-baby, and without even trying. The “Dance Like Nobody’s Watching” star, who kept her pregnancy concealed, welcomed her first son earlier this year.
Iggy’s photo, full bombshell, showed her seductively posing on a pink couch and against drapes while in the skimpiest of spandex two-pieces. The Grammy nominee, flaunting her “baby waist” in cheetah-print shorts, also rocked a cropped, spaghetti-strap top to match, flying the flag for the no-bra trend.
Iggy, also sporting a high ponytail Ariana Grande would approve of, showcased her signature sleeve tattoos, flawless facial features, and knack for knocking the camera dead with a little eye contact – not much in the way of a caption, though, with the blonde simple writing: “@fashionnova.”
Iggy, a Fashion Nova partner and making headlines back in 2018 for attending rapper Cardi B’s Fashion Nova Party, is likely netting herself some handsome top-up cash as she influences for the popular label.
Iggy didn’t use a #ad in her post, blurring the lines between paid promo and casual influencing, although with a partner status in place, the Aussie is most likely getting paid per post. Earnings on IG correlate with following, with experts at Vox offering a little more insight.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”
Keep scrolling for more photos!
Iggy’s late-night videos might show her chowing down on pizza over on her TikTok, but the calories aren’t sticking to her waistline. In November, the “Fancy” rapper made headlines for taking to Twitter to reveal her weight loss.
“Any other moms who can’t stop dropping weight after having a baby? (Not a brag, genuinely wanna hear if you had this happen),” she wrote, adding:
“I don’t try/want to lose weight but it’s literally just shedding off me, is it hormonal? Should I be concerned? 20lbs lighter than pre baby and counting.”
Scroll for Iggy’s bathrobe falling down – to reveal her allergy.